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9 to 5 Mac - Apple Intelligence: AT&T sues Verizon over "There's a Map for That" campaign
Gizmodo: AT&T Suing Verizon Because "Map" Ad Is Confusing to Dumb People (and Lawyers) [Cellphones]
MacDailyNews: There’s a lawsuit for that: AT&T sues Verizon over misleading wireless coverage ads
Reactions
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@justinmcroberts There's a map for that... http://bit.ly/isFuw =P 26 days ago |
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Check this video out AT&T is Suing Verizon for this commercial --http://bit.ly/isFuw 28 days ago |
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Check this video out -- There's a Map for That - Verizon Wireless Commercial HD 720p http://bit.ly/isFuw 28 days ago |
AT&T sues Verizon over "There's a Map for That" campaign
9 to 5 Mac - Apple Intelligence —
AT&T is suing Verizon because it believes the "There's a Map for That" advertising is misleading. AT&T contend that the maps shown confuse the customer into believing there is no coverage at all in the white spots on AT&T's map when in fact there is either EDGE or GPRS service in those areas.
Maybe those attorney fees would be better spent on adding towers/capacity and working on that map, AT&T?
...
AT&T Suing Verizon Because "Map" Ad Is Confusing to Dumb People (and Lawyers) [Cellphones]
Gizmodo —
A Verizon Wireless ad shows a beefy Verizon 3G map next to a less impressive AT&T; 3G map. AT&T; is suing, saying it leads people to believe AT&T; has no phone service outside of its (admittedly skimpier) 3G areas. Now, the ad focuses on 3G alone, and the discussion is about 3G services, including video. But the charge AT&T; makes is that people who watch the ad are being deliberately led to thinking that in the white spaces, there's no AT&T; phone service at all. Here's the accusation: Consumers are interpreting the white or blank space on the maps to mean that AT&T; customers who are not in an ...
There’s a lawsuit for that: AT&T sues Verizon over misleading wireless coverage ads
MacDailyNews —
There’s a lawsuit for that: AT&T sues Verizon over misleading wireless coverage ads Tuesday, November 03, 2009 - 04:54 PM EST "AT&T Inc. took offense to Verizon Wireless's latest advertising campaign, claiming in a lawsuit filed Tuesday that the commercials falsely suggest the wireless carrier has coverage gaps," Roger Cheng reports for The Wall Street Journal. "Verizon Wireless, which is jointly owned by Verizon Communications Inc. and Vodafone Group Plc, has jumped on mounting criticism of AT 's coverage and its ability to handle the Apple Inc. iPhone with its recent commercials, which target AT 's high-speed third-generation, or 3G, ...
AT&T Files Complaint Against Verizon’s Ads, Which Continue To Play On TV
ZiggyTek Blog —
[image] AT&T has been offended and its fighting back with filed complaint…against Verizon. Why am I not surprised? It was only a matter of time before AT&T saw the “There’s a map for that” ad and figured out that Verizon was ridiculing their iPhone inspired tag line. Earlier this evening, Engadget reported that the complaint asks for an injunction that prevents Verizon from presenting the blank areas in AT&T’s “map” as areas with no coverage (which is somewhat true). AT&T’s reason for filing this complaint was because of it mislead customers to believe that areas outside of AT&T’s 3G did not have any coverage which is in fact not true. Any areas that not covered by ...
AT&T Sues Verizon Over Theres A Map For That Commercial (video)
GadgetReview —
I totally saw this one coming. AT&T has sued Verizon over their some what hilarious ‘there’s a map for that’ commercial – it parodies Apple’s ‘there’s an app for that’ ads. Video below.
The commercial displays two US maps comparing Verizon’s robust 3G coverage versus AT&Ts spotty 3G coverage. AT&T says it’s misleading because the map Verizon used doesn’t show AT&Ts 2G coverage and could lead consumers into thinking that they don’t provide service in the majority of the US. Additionally, the maps aren’t a comparable representation since Verizon’s map ...
AT&T sues Verizon, Verizon releases new Droid ad
Seth H. Weintraub's blog —
AT&T is suing Verizon for their recent "There's a map for that" ad campaign. They complain that the maps that Verizon publishes could confuse people (even though they are clearly stating "3G Access") into thinking the white spaces on the map represent areas where AT&T doesn't have coverage. Here's the ad in question: I'm no lawyer, but I think the complaint is pretty weak. This is just good advertising. Point out a weakness that potential customers care about and exploit it. AT&T should focus on fixing their own network, not suing people for pointing out how bad it is. In other Verizon advertising news, they've got a new Droid ad out that is pretty cool. In this ...
AT&T Sues Verizon Over 'There's A Map For That' Ad Campaign
Techdirt —
Recently, Verizon came up with a rather clever ad campaign, mocking the iPhone ads that claim "there's an app for that" with ads that showcase Verizon's wider 3G footprint, claiming "there's a map for that," and showing the two services' 3G coverage maps side by side:
It does a nice job poking fun at one of AT&T's weaker points: its mobile network infrastructure. But apparently, AT&T is not happy with the ad campaign and has sued Verizon over those ads ...
Leaked AT&T Memo: If Anyone Asks About The Verizon Lawsuit, Just Tell Them We’re Awesome
MobileCrunch —
Needless to say, AT&T’s none too happy about Verizon’s “Theres a Map for That” campaign. AT&T first complained about the ads back in October, saying they were misleading. Verizon responded by adding a few extra words and an itsy bitsy disclaimer – but that wasn’t enough for AT&T. Early this morning, AT&T filed a false advertising suit against Big Red, presumably in an effort to get the ads off the air as soon as possible.
This afternoon, AT&T sent out an internal memo regarding the lawsuit, and we’ve obtained a copy.
AT&T keeps the memo about as ...
Leaked AT&T Memo: If Anyone Asks About The Verizon Lawsuit, Just Tell Them We’re Awesome
CrunchGear —
Needless to say, AT&T's none too happy about Verizon's "Theres a Map for That" campaign. AT&T first complained about the ads back in October, saying they were misleading. Verizon responded by adding a few extra words and an itsy bitsy disclaimer - but that wasn't enough for AT&T. Early this morning, AT&T filed a false advertising suit against Big Red, presumably in an effort to get the ads off the air as soon as possible.
This afternoon, AT&T sent out an internal memo regarding the lawsuit, and we've obtained a copy.
AT&T Prepares Lawsuit Against Verizon
Ubergizmo —
We certainly can’t blame AT&T for getting mad at Verizon’s “There’s a Map for That”, regardless of whether the video is accurate or not. It’s no surprise that AT&T has filed a false advertising suit against Verizon in retaliation, but they’ve also issued an internal memo to tell employees how to respond to this (basically tell the customers that AT&T is good). Judging from the number of AT&T customers who are cheering this ad on, might there be a sliver of truth in this ad? Check it out for yourself.
Permalink: AT&T Prepares Lawsuit Against ...
Breakfast briefing: Google is becoming a phone company, and other stories
Technology: Technology blog | guardian.co.uk —
Google has added Gizmo5 to its long list of small acquisitions with big potential, AT&T; and Verizon are scrapping over the US smartphone market, and Intel has a stream of 32nm mobile and desktop processors on the way The great thing about Google is that it scares the heck out of practically everybody in a wide range of IT and media businesses, and it looks ...
"AT&T failed to invest adequately in the necessary infrastructure to expand its 3G coverage to support its growth in smartphone business...
9 to 5 Mac - Apple Intelligence —
... and the usefulness of its service to smartphone users has suffered accordingly."
Those harsh words are the rebuttal by Verizon to AT&T's lawsuit that was seeking to stop those now infamous "Map for that" ads (below). As Engadget says, those words were made for the public forum not just some 50 page rebuttal (PDF). Incredibly, Verizon says in the introduction:
AT&T did not file this lawsuit because Verizon's "There's A Map For That" advertisements are untrue; AT&T sued because Verizon's ads are true and the truth hurts.
Ziiiing!
Verizon also called AT&T CEO Randall ...
AT&T vs Verizon: Who Will Be The First To Give In To The Wireless War?
ZiggyTek Blog —
[image] If you haven’t ignored your television commercials, you’ve most likely come across Verizon ads that point out Apple’s lack of 3G coverage in parts of the US. Verizon even went as far as releasing an ad making fun of AT&T’s coverage crippling the iPhone (check it out after the break). Well AT&T didn’t sit back and take it. AT&T filed a lawsuit against Verizon for the “ there’s a map for that ” and then started new ads starring Luke Wilson, that are supposed to convince America that AT&T doesn’t have the shoddy coverage that Verizon claims. So, will it stop soon or will it continue till one of them gets fed up? With AT&T coming out with new ads, this may go ...
