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New YouTube Call to Action Works Well for Non-profits
WebProNews Feed —
This week YouTube launched a call-to-action feature for its non-profit partners, allowing them to include in-video clickable ads leading to their web sites. Apparently they are quite effective, because in one day, one of the partners raised $10,000 using one.
Of course it probably helps that the video was featured on YouTube's home page. The video can be seen here: ...
Special YouTube Ads Earn Nonprofit $10,000 In A Single Day
TechCrunch —
Earlier this week YouTube launched a new feature for non-profit organizations called “Call to Action”, allowing these organizations to place special overlay ads on their videos free of charge. These overlays can direct viewers to the non-profits’ homepage, where users can elect to donate money, sign up for mailing lists, and interact with other members in the community. And unlike typical ads on YouTube (which video uploaders don’t generally have control over), non-profits can specifiy exactly which page they’d like to redirect to.
To pilot test the feature, YouTube placed a video supporting ...
YouTube Videos Getting Off-Site Overlay Links
Andy Beal's Marketing Pilgrim —
Although the latest planned feature for YouTube looks like an ad, for once YouTube’s rolling out something somewhat noteworthy that’s not part of its continue search for revenues. The feature? Overlays, like InVideo ads, that feature off-site links.
As TechCrunch reports, “you probably thought it was already out there.” But to-date, YouTube hasn’t allowed any links embedded in its videos other than a.) ads or b.) links to other YouTube videos. If you needed to link to your website, blog, Twitter profile, etc., you had to do it in the right-hand sidebar, where it would be largely ignored.
YouTube ...
Top 10 YouTube Videos for Social Good
Mashable! —
Ford has generously offered to make a donation to Mashable’s Summer of Social Good Charity Fund. 40 of their Ford Fiesta Movement Agents will be donating $1.50 per retweet for this post up to 2,000 retweets.
Web video can be an especially effective way for charities to get the word out about their cause. Moving pictures are compelling because they represent a very visual and visceral way to both inform and entertain. Web video in particular can be a boon to non-profit organizations because it is both cost effective (uploading a video to YouTube is free), and potentially viral.
Of course, standing out ...
Obama, Does It Take Winning A Nobel To Get An Email From You? What #Obamashould Do.
TechCrunch —
Editor’s note: Below is an open letter to our President from guest author Edo Segal, a concerned web geek who cares about the future of our democracy. It is followed by a proposal and a new website for anyone who thinks they know what #obamashould do (cynics please skip post).
Mr President,
On the night of your acceptance speech, just before you walked on stage, “you” sent out an email saying “i will be in touch soon”—but you disappeared and all we were left with was the strange feeling you get when your older brother ditches you for his cooler friends. Does it take you winning a Nobel ...
