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AppleInsider: Apple lays claim to greenest notebooks ever in new ad campaign
Apple Gazette: VIDEO: Apple launches “green” campaign with new Macbook line
Fast Company - Technology: Is The New MacBook Green? Ask Greenpeace.
Gizmodo: Dell on Apple's Environmental Ads: 'We Wish Apple Would Make a Difference Rather than Making Ads' [Smackdown]
Apple lays claim to greenest notebooks ever in new ad campaign
AppleInsider —
By Aidan Malley Published: 10:00 PM EST Not one for modesty, Apple on Monday night launched a new campaign and TV spot touting its new aluminum MacBook lineup as the most environmentally friendly portables ever. The freshly posted campaign page backs up the confident stance by centering on the unibody aluminum and glass displays of the MacBook designs, which together cut down on the number of parts and are easy to recycle versus the plastic and other materials used by rivals. It also touts the elimination of brominated flame retardants and PVC from the insides of all three models, better power management that includes the LED-backlit ...
VIDEO: Apple launches “green” campaign with new Macbook line
Apple Gazette —
Apple launched its first ad campaign for the new unibody Macbook line last night, and it has a decidedly “green” focus.
The new ads focus on how earth-friendly the new Macbook and Macbook Pro are, and this is just the start of Apple’s campaign to promote their systems under this new “green” banner.
Steve Jobs has gone on record as promising to clean virtually all toxic materials from Apple’s hardware by the end of 2008 - but without some new desktop replacements (which are unlikely at this point in the year) that time table may be a ...
Is The New MacBook Green? Ask Greenpeace.
Fast Company - Technology —
1:22 pm | 1 recommendation | 0 comments Is The New MacBook Green? Ask Greenpeace. | posted by Danielle Sacks We know the drill by now: every few months Apple rolls out some new iPod model, seducing us to trash our still-shiny-perfectly-brand-new one. We tend to think of this as progressive design. However, these days progressive design must also factor in a product's environmental spillover. Apple--and its exponentially rapid product rollouts--has been one of the worst offenders. Yesterday Greenpeace unveiled its latest Guide to Greener Electronics . According to Apple, the newest version of its digital silver bling is 100% recyclable, ...
Dell on Apple's Environmental Ads: 'We Wish Apple Would Make a Difference Rather than Making Ads' [Smackdown]
Gizmodo —
In a blog post, Dell VP Bob Pearson outlines his views on Apple's environmentally-focused MacBook ads, and dismisses Apple's claims as rhetoric rather than action. He also blasts Apple for their lack of transparency. Referring to this ad, Pearson throws down the gauntlet on Apple's commitment to the environment. He says Apple has not participated in discussions on environmentally-friendly electronics manufacturing, and that "Apple employees are not allowed to blog," which is sort of true but not very relevant. He also claims that Apple's boasting of "the world's greenest laptop" are without backing information, and that Dell's ...
