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More More See all Show me Paul Knegten's videos Paul Knegten's videos Staff Picks 6. How Dapper MashupAds by Paul Knegten 14 days ago 5. MashupAds: A context by Paul Knegten 22 days ago 4. Dynamic Dell Ad Crea by Paul Knegten 1 month ago 3. MashupAds: How ...
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Dapper MashupAds: A New Lease on Life for One of the Coolest Tools on the Web
ReadWriteWeb —
... line. Web 2.0 is fast becoming a story of awesome tools that didn't find a large number of users and had to slink off into the shadows of advertising sales - reduced to polluting social networks and young minds with insipid pop-culture content that really ought not even exist. Thankfully, that's not the case with the newly launched Dapper MashupAds.
Sponsor
How Dapper MashupAds Can Save Display Advertising from Paul Knegten on Vimeo ...
Dapper MashupAds Turn Your Website Into Contextual, Display Ads
TechCrunch —
... 3X to 5X improvement in click-through rates over other display ads. They can also take the form of a mini-store within the ad so people can buy those Docker pants without going to the Gap’s site. The ads can plug into most major ad networks. A month ago, the Yahoo product manager behind Search Monkey, Amit Kumar, left Yahoo to head up product management at Dapper. The videos below show how Mashup Ads work.
How Dapper MashupAds Can Save Display Advertising from Paul Knegten on Vimeo. ...
Dapper builds dynamic, contextual ads
Webware.com —
Advertising technology company Dapper is releasing a new tool, MashupAds, for creating banner ads that combine context from the site they are running on with specific content from the site of the advertiser. For example, a travel site advertisement running on a travel review site (like PlanetEye) about Berlin could list either current airfares to ...
Dapper MashUps Makes Display Ads More Useful
Wired: Epicenter —
Advertising technology startup Dapper is rolling out a new tool Monday that will make display ads smarter. MashUpAds
serve contextually sensitive display ads to web pages. It's a simple
addition to the display oeuvre, but could be a big hit for publishers trying to compete with search to win ad dollars online.
With all forecasts pointing to a weakening in the display market next year, functionality that makes display more like search will be appealing to publishers and advertisers looking for more reliable
returns on their investments.
Dapper's tweaks are certainly a step in the right direction. Their technology already boasts ...
Dapper introduces MashupAds “Contextual Display Ads”
D' Technology Weblog —
Dapper a free, web-based service that allows you to create a “feed” (Dapp) for any site that you can use: as an RSS feed, a widget, in Facebook applications, and embedd into your website or blog, is applying its technology to generate contextual, display ads from the constantly changing content on an advertiser’s own site with the introduction of “MashupAds”.
MashupAds can be created in minutes using the same feed creation platform Dapper users use every day. Then, the dynamic ad wireframe can be edited and designed in Flash studio through our MashupAds Flash Toolbar. The following video shows you ...
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Dapper MashupAds
dapper.net 11/10/2008 — MashupAds. Content is the Best Ad. Search ads work because they know what we want. What if we applied that same logic to how we built display ads? We did.
MashupAds | Apply for Beta
dapper.net 11/10/2008 — Dapper MashupAds Apply for Beta FAQs Examples of MashupAds How it Works Apply for Beta As spots become available we would be happy to invite you into the beta. Please provide your information below and we'll be in touch. Before applying for the ...
Four H on Vimeo
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Camcorders on Vimeo (video)
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Fog Screen 1.0 on Vimeo (video)
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Lawnmowers on Vimeo (video)
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jon on Vimeo
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Presenting Vimeo Plus!
vimeo.com 10/17/2008 — For years, everyone has been asking us to launch a paid account option on Vimeo.
"It's coming soon, it's coming soon!" is what you've heard from us for quite a while. Well, we weren't just making excuses. We were locked deep in the Vimeo HQ, ...
Jesse Alexander at NewTeeVee Live on Vimeo
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