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Simplicity and Search Quality Go Hand in Hand
WebProNews Feed —
[image] Google Researcher Looks at Search Habits Google respects simplicity. That's clear based on the design of their home page (assuming you don't use iGoogle). It's changed very little since the beginning. It's simple, clean, and familiar. A field study from Google into the search habits of users has made it even more clear that simplicity reigns supreme when it comes to search. We who are to any degree, professionally involved with the search engine and technology industries often take things for granted. We know what certain words and phrases mean, and often expect others to, when the reality is that they don't. I'm ...
Google Understands User Behavior
Andy Beal's Marketing Pilgrim —
Google is renowned for its intuitive user interface—but a lot of work goes in to making sure that Google understands exactly how its users interact with its pages, as evidenced in a blog post yesterday. And Google doesn’t just look at the user data they get from clicks or surveys—they use actual field studies.
Are actual field tests, observing users “in the wild,” necessary? Google’s Search Quality Uber Tech Lead, Daniel Russell, explains why:
people are masters of saying one thing and doing another, particularly when it comes to nearly automatic ...
Google Search Quality Team on Field Study
D' Technology Weblog —
Dan Russell of the Search Quality team has written a post on field studying user search behavior. The role of “user experience” research is to try and get the inside story on what people do when they search. We’re constantly asking: What’s the user’s experience of search? What works and doesn’t work for them? What are they looking for? What DO they want?
There’s also a disparity between what they searched for and what they remember searching for later on.
Another area Russell dives into is eye tracking. Here’s a video showing the eye tracking of 3 ...
