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MacDailyNews: New Apple ‘Get a Mac’ Web ad targets Windows XP users: ‘Make the ultimate upgrade. To Mac.’ (video)
9 to 5 Mac - Apple Intelligence: NYTimes running an amusing 'Get a Mac' interactive banner ad
BoomTown: Apple Uses "Switchers" Ad to Keeping Smacking Windows 7
Reactions
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Excellent placement publicitaire #Apple sur la home de Youtube ! http://j.mp/1ZKskO 22 days ago |
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New Get a Mac ad ... on YouTube! http://bit.ly/3aEZw1 #mac #apple #getamac #photogs 26 days ago |
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W7 full version, here I come :P Though, I'll take my Mac over a PC any day ... http://bit.ly/tijQ1; Oh & the new magic mouse is kewl! 26 days ago |
New Apple ‘Get a Mac’ Web ad targets Windows XP users: ‘Make the ultimate upgrade. To Mac.’ (video)
MacDailyNews —
New Apple ‘Get a Mac’ Web ad targets Windows XP users: ‘Make the ultimate upgrade. To Mac.’ (video) Monday, November 02, 2009 - 09:09 AM EST In a new ad now running on such websites as The New York Times and Wired, Apple shows security cameras outside an Apple Store which reveal "PC Switchers" choosing to make the ultimate upgrade to superior Macs instead of Windows 7ista. "PC" takes matters into his own hands. At the end of the ad, Apple's text states: Make the ultimate upgrade. To Mac. If you're going to upgrade, why not really upgrade: to the computer with award winning iLife software, helpful Mac Geniuses, and a #1 rating in customer satisfaction. Direct link to ...
NYTimes running an amusing 'Get a Mac' interactive banner ad
9 to 5 Mac - Apple Intelligence —
It is interesting to note that these aren't just repackaged ads from TV commercials. These are just as high quality but made for the web format. The New York Times website may still have the ad live.
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Apple Uses "Switchers" Ad to Keeping Smacking Windows 7
BoomTown —
While sales of Windows 7 are doing well–especially compared to the previous Vista operating, according to many reports–Apple (AAPL) is continuing to slap the Microsoft (MSFT) operating system software around.
There were a bunch of mean-spirited “Get a Mac” ads right when Windows 7 was released in late October, all of which stressed consumers dying to switch to Apple when faced with the prospect of upgrading their Microsoft software.
Now, there is a name for them: “PC Switchers.”
It sounds a little naughty.
The ads, which began appearing a week ago, are now ...
