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Zynga Takes Steps To Remove Scams From Games
Zynga Takes Steps To Remove Scams From Games
Well that didn’t take long. We outlined the not-so-ethical ways that the big social gaming startups are generating revenue through lead gen scams and subscriptions through a series of posts over the last week. Starting with Social Games: How The Big Three Make Millions and Scamville: The ...
Scamville: The Social Gaming Ecosystem Of Hell
Scamville: The Social Gaming Ecosystem Of Hell
techcrunch.com — Last weekend I wrote about how the big social gaming companies are making hundreds of millions of... dollars in revenue on Facebook and MySpace through games like Farmville and Mobsters. Major media can’t stop applauding the companies long enough ... (more) Scamville: The Social Gaming Ecosystem Of Hell
“Horrible Things” Slink Back Into Zynga
“Horrible Things” Slink Back Into Zynga
techcrunch.com — Just five days ago Zynga CEO Mark Pincus said mobile subscriptions, among other scammy offers, would be... removed from Zynga’s popular Facebook and MySpace games. “We have also removed all mobile ads until we see any that offer clear user ... (more) “Horrible Things” Slink Back Into Zynga
Scamville: Zynga Says 1/3 Of Revenue Comes From Lead Gen And Other Offers
Scamville: Zynga Says 1/3 Of Revenue Comes From Lead Gen And Other Offers
techcrunch.com — A big part of the debate about the lead gen scams plaguing Facebook and MySpace via social... games is over how much money is being made on these “offers.” Zynga, by far the most successful at building and monetizing these games, is now ... (more) Scamville: Zynga Says 1/3 Of Revenue Comes From Lead Gen ...
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Did Zynga Just Blow Up Rival Playfish's $400 Million Sale?
Silicon Alley Insider — ... In fact, the worst offender, Tatto Media, referenced in the TechCrunch article, had already been taken down and permanently banned prior to the post. Nevertheless, we need to be more aggressive and have revised our service level agreements with these providers requiring them to filter and police offers prior to posting on their networks. We have also removed all mobile ads until we see any that offer clear user value." The capitulation was a very smart move by Zynga. As TechCrunch wrote , "Flat out admitting that the problem exists and taking early steps to fix it is just ...

MySpace changes terms of use to combat app scams
Webware.com — ... After a public confrontation between TechCrunch's Michael Arrington and Offerpal CEO Anu Shukla at last week's Virtual Goods Summit event in San Francisco, game makers like Zynga and RockYou put out statements saying that they're cracking down on offers that are potentially misleading. ...

Social Network Games: Fake Mobsters, Real Racket [Facebook]
Consumerist — ... Zynga, one of the leaders in social networking games, not-so-coincidentally announced a few days after the controversial original post that they will no longer serve ad or reward offers that ask for users' mobile phone numbers. ...

Virtual Goods, Scams, Investigative Reporting And The Media
Techdirt — ... that effectively trick unsophisticated purchasers (often kids) into signing up for expensive subscriptions to things they don't want. I was at an investor "roundtable" a couple months ago, which was mostly bankers in suits, and they were laughing about just how gullible people are on these things, and it's great to see TechCrunch exposing them, and pushing the worst abusers to clean up their act. Of course, even when some, like Zynga, claim to be cleaning up their act, Arrington was able to dig up a video where Zynga's CEO ...

Mafia Wars CEO Brags About Scamming Users From Day One [Facebook]
Consumerist — ... if they downloaded this zwinky toolbar which was like, I dont know, I downloaded it once and couldn't get rid of it. *laughs* We did anything possible just to just get revenues so that we could grow and be a real business…So control your destiny. So that was a big lesson, controlling your business. So by the time we raised money we were profitable. After getting reamed in an excellent multi-part TechCrunch investigation by Michael Arrington, Mark Pincus pledged to more aggressively remove scammy offers. That's great, but c'mon. Now that ...

Mafia Wars CEO Brags About Scamming People From Day One [Zynga]
Consumerist — ... if they downloaded this zwinky toolbar which was like, I dont know, I downloaded it once and couldn't get rid of it. *laughs* We did anything possible just to just get revenues so that we could grow and be a real business…So control your destiny. So that was a big lesson, controlling your business. So by the time we raised money we were profitable. After getting reamed in an excellent multi-part TechCrunch investigation by Michael Arrington, Mark Pincus pledged to more aggressively remove scammy offers. That's great, but c'mon. Now that ...

Farmville, Mafia Wars Developer Admits to Scamming as Part of Business Model, Promises to Change
Maximum PC all RSS Feed — ... Fortunately, Pincus recently vowed to turn his games into sleaze-free zones, which will involve removing offers that ask for players’ addresses, phone numbers, and things of the like.  ...

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