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Google Makes Late Push To Bring Disney To YouTube
Silicon Alley Insider —
... in their joint venture, Web TV site Hulu.
Each of would own 30% of the company with Providence Equitiy Partners hanging on to 10%.
Disney would commit to marketing the service.
And the Hulu-YouTube details:
There are two deals.
One would put ESPN, ABC and other Disney clips on YouTube. Disney would sell the ads.
The other deal would bring full ABC episodes to YouTube in a "pay-for-play" arrangement.
YouTube is creating a special, soon-to-be launched premium content channel to entice these kinds of ...
Google Redesigns YouTube, Copies Hulu
Silicon Alley Insider —
Google is redesigning YouTube to make the site more attractive to the content creators who make the kind of stuff Google could actually sell ads against -- like Disney, for example.
ClickZ scooped the details on the redesign. We've bulletpointed them for you:
The site will do away with current tabs "videos," "channels" and "community" and replace them with four tabs: Movies, Music, Shows, and Videos.
The first three tabs is supposed to feature premium content, though YouTube doesn't have many licensing agreements ...
Report: YouTube Attempting To Hijack Hulu-Disney Deal
WebProNews Feed —
... 's clean design, classy content, and comparatively small audience, or enter YouTube's circus-like atmosphere and hope that an impending facelift works out well. The rewards appear to be an equity stake or relatively quick payout, respectively. ...
Report: Disney Plays the Field, Talking with YouTube [NewTeeVee]
GigaOM Network —
... For its part, YouTube is reportedly prepping a new redesign to welcome Disney and other big name content partners. The next iteration of the video site would separate out the premium content wheat from the UGC chaff, something the site needs to do if it wants to create an advertiser-friendly environment. ...
Coming Soon: The Hulufication of YouTube?
Mashable! —
... According to ClickZ, YouTube’s main navigation will soon be switched to “Movies, Music, Shows, and Videos. The first three tabs will display premium shows, clips, and movies from Google’s network and studio partners, all of which will be monetized with in-stream advertising.” ...
YouTube to Get More Hulu-ish?
WebProNews Feed —
... Now some details have emerged about what is in store for YouTube, and if reports are accurate, the site's going for a more Hulu-like approach. Zachary Rodgers with ClickZ reports: ...
Quick News: YouTube Redesign, Charging for Video, Local Search Numbers, Dex Mobile and EU Papers
Screenwerk —
... YouTube is redesigning to make it safer for brand advertising. YouTube is making money on ads but envies Hulu’s success; so it’s making it easier to distinguish between professional and UGC content (what about that which falls in between?). From ClickZ’s story: ...
Will Premium Content Kill the “You” in YouTube?
NewTeeVee —
... As we touched on this morning, YouTube is prepping a redesign of its site to separate out premium content from UGC. YouTube needs to make money, but will its latest moves to embrace Hollywood kill the community that turned the site into the online video behemoth it is today?
ClickZ broke the redesign story and writes:
The new design will offer four tabs: Movies, Music, Shows, and Videos. The first three tabs will display premium shows, clips, and movies from Google’s network and studio partners, all of which will be monetized with ...
Is YouTube Sending User Videos To The Minor Leagues?
Podcasting News —
... is saying that a mid-April YouTube redesign will prominently feature premium and long-form content — and will segregate the professional videos from the vast storehouse of user-generated content. ...
Roundup: Hammerhead’s tale, web ad stats, and more
VentureBeat —
... Report: YouTube to separate premium videos from user-generated ones — That’s according to what sources tell ClickZ, details here. ...
YouTube is Going Through Changes
WebProNews Feed —
... with YouTube. You've probably read recently that YouTube has teamed up with Universal on a site called Vevo that is supposedly going to be the Hulu of music videos.
YouTube has also been getting involved with other content partners like MGM, Disney, and most recently, Sony Pictures, with which it is in talks with for full-length feature films.
YouTube is reportedly also in the process of switching to a more Hulu-like design. ClickZ recently reported:
According to two sources familiar with Google's plans for YouTube, the new ...
Google: YouTube Redesign Coming This Week?
BARRONS.com: Tech Trader Daily —
... . The speculation is that existing navigation will be scrapped, with a new design featuring four tabs: three featuring “premium content,” categorized as Movies, Music or Shows, and a fourth simply labeled Videos for user-generated content. Askew notes that the idea is to improve monetization on the site, although he adds that “questions linger as to whether this will undermine the differentiated, community aspects” of the site. ...
YouTube Edges Cautiously from Roots Towards Hollywood
Wired: Epicenter —
... In response to an article published several weeks ago on ClickZ that first reported on the redesign, many commenters voiced concerns about a ghettoization of user generated clips, or a so-called Huluization of YouTube. ...
