Facebook

Twitter

StumbleUpon

Email

topics:

Online

YouTube

Google

vote downundo vote up flag

mediaweek.com - 5/4/2009

YouTube: Placement Police

—

-By Mike Shields In recent months, YouTube has set off some jangled nerves among several of its more popular content producers. The company issued written notifications to several producers who have inked branded integration deals directly with advertisers, gently reminding them that according ...

4

techcrunch.com - 4/30/2009

Disney Buys Into Hulu. YouTube Should Be Worried.

— techcrunch.com — As Hulu continues its spectacular rise (it is the No. 3 video site in the U.S. and... is closing in on No. 2), it just got major buy-in from yet another major media company. Disney is now an investor, joining News Corp and NBC (along with private ... (more) Disney Buys Into Hulu. YouTube Should Be Worried.

Online

Hulu

YouTube

Comments vote downundo vote up CrunchGear found this 4/30/2009found this

2

mashable.com - 4/30/2009

Google Buys YouTube

— mashable.com — It’s a done deal. Google Google reviews Google reviews bought YouTube. All the details were as reported... this morning: $1.65 billion in a stock-for-stock transaction, making this Google’s biggest buy in its 8 year history. YouTube will continue to be ... (more) Google Buys YouTube

Online

Google

YouTube

Eric Schmidt

Comments vote downundo vote up VentureBeat found this 4/30/2009found this

2

corporate.disney.go.com - 4/30/2009

The Walt Disney Company and Affiliated Companies - Corporate Press Releases - 090331

— corporate.disney.go.com — March 31, 2009 DISNEY/ABC TELEVISION GROUP AND ESPN REACH LANDMARK AGREEMENT TO SHOWCASE PREMIUM SHORT-FORM CONTENT ON... YOUTUBE Disney/ABC and ESPN to Control Ad Inventory and Test Alternative Ad Models for Professionally Produced Short-Form Content on ... (more) The Walt Disney Company and Affiliated Companies - ...

Online

YouTube

Comments vote downundo vote up Macworld found this 4/30/2009found this

Leave a Comment

YouTube to Publishers: Don't Put Your Own Ads Into Those Videos!
ReadWriteWeb — According to a report from Mediaweek, YouTube has sent written warnings to a number of content producers who feature their own advertisers in videos on Google's popular video service. YouTube, of course, is mostly interested in selling ads on its own network, and advertisers who buy overlay ads on YouTube don't want to see their messages mixed in with other sponsor announcements and product placements. A 'black market' for ad placements in videos is obviously something that YouTube, which is still struggling to find a viable monetization strategy, is not trying to ...

YouTube Gets On Content Producers Who Are Inserting Ads
WebProNews Feed — ... MediaWeek reports that YouTube has issued written notifications to producers who are doing this, and telling them they are not to do so without YouTube's permission. MW's Mike Shields writes: ...

YouTube Cracking Down on Brand-Integrated Vids? [NewTeeVee]
GigaOM Network — ... YouTube has notified some of its content creators that independent brand-integration deals in their videos could violate YouTube’s terms of service, reports MediaWeek. ...

It’s YouTube World, We Just Play In It
WatchMojo.com Business & Technology — Google’s $1.65B baby YouTube is making a mistake on cracking down on unauthorized product placement in videos. Let me explain: - We’re a content provider with over 3,000 videos on the site though we have never done this, ever. - The site is perfectly in its right to block anything scrupulous, but it would generate more revenue if it did the following: As with most content providers, we have the right to sell ads in and around our content, but we need to follow a set of guidelines (I don’t think I am ...

YouTube Wants Their Cut. Or Else.
Podcasting News — ... According to Mediaweek, “the company issued written notifications to several producers … reminding them that according to its Terms of Service, users are not to post commercial videos on YouTube without permission.” ...