adage.com - 4/8/2009
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NEW YORK (AdAge.com) -- YouTube is still Google's toughest sell to advertisers, but the video site is doing better by one measure than most people think: YouTube is selling ads against about 9% of its video views in the U.S., up from just 6% a year ago.
techcrunch.com - 4/8/2009
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techcrunch.com —
Here is another great moment in A.P. history.
In its quest to become the RIAA of the...
newspaper industry , the A.P.’s executives and lawyers are beginning to match their counterparts in the music industry for cluelessness. A country radio ...
(more)
A.P. Exec Doesn’t Know It Has A YouTube Channel: ...
businessinsider.com - 4/9/2009
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businessinsider.com —
YouTube, that incandescent tower of video Babel; monument
to the sloughed-off detritus of our exponentially-exploding digital culture;...
a Technicolor cataract of skateboarding dogs, lip-synching college students, political punditry, and porn; has ...
(more)
Is YouTube Doomed?
bloomberg.com - 4/9/2009
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bloomberg.com —
April 9 (Bloomberg) -- Sony Corp. ’s entertainment
division said it is in talks to post movies...
on Google Inc. ’s YouTube video-sharing Web site. “We are having conversations with YouTube,” Paula Askanas , a spokeswoman for Sony Pictures Television in ...
(more)
Sony, Google’s YouTube In Talks to Put Full-Length Films ...
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Blog Reactions
YouTube Claims Incremental Success On Selling Ads Against Video Views
paidContent —
... YouTube may be on track to lose $500 million this year, but the Google-owned video site is at least trying to claim small victories wherever it can get 'em. YouTube told AdAge's Michael Learmonth that it's now selling ads against roughly 9 percent of its video views in the U.S., compared to 6 percent a year ago. The secretive video site wouldn't offer details on the precise rate at which it is selling ads. Shishir Mehrotra, YouTube's director-product management, did tell AdAge that the company is selling ads against "hundreds of millions of ...
YouTube Getting Better At Ad-Selling Game
WebProNews Feed —
... The fact is that, after talking to YouTube's director of product management and a spokesperson, Michael Learmonth reported, "YouTube is selling ads against about 9% of its video views in the U.S., up from just 6% a year ago." Which represents an impressive-sounding year-over-year increase of 50 percent. ...
YouTube Sells Ads on “Hundreds of Millions of Video Views” Per Month; Adds AdSense to Content ID
NewTeeVee —
... Michael Learmonth over at Ad Age managed to get a couple of pointers out of YouTube about its ad-selling efforts. According to YouTube product management director Shishir Mehrotra, the site is selling ads against “hundreds of millions of video views” per month, a number he described as more views than its nearest competitor, Fox Interactive, even has per month. ...
YouTube Selling Ads On More Videos
Silicon Alley Insider —
... too much credit for headline-generating content deals and too little for dozens of other innovations such as Content ID, which allows copyright holders to let YouTube to place ads on video once it is uploaded.
Next week YouTube will open text overlays to its over 600 Content ID participants. That means MondoMedia will earn ad revenue from this unauthorized upload of a "Happy Tree Friends" episode, even though a user put it on YouTube without permission.
Read the whole story → Join the conversation about this story » See ...
YouTube Grows Ad Sales, Click-to-Buy
Andy Beal's Marketing Pilgrim —
... If you were making money off 9% of your inventory, how long could you stay in business? A lot longer if you had someone with pockets as deep as Google’s backing you, eh? According to Ad Age, Google is selling ads against 9% of its US video views—and while that figure sounds rather unimpressive, it constitutes at 50% increase over last year’s figure, 6%. ...
Google's YouTube Investment Looking Less Stupid
Google Watch —
... is looking less and less like a financial boondoggle every day.
YouTube is now selling ads against 9 percent of its content, versus 6 percent a year ago (and remember, this is a market in serious recession). According to AdAge: ...
Read Between The Lines: YouTube Monetizing At Least 12% Of Views
TechCrunch —
... From there, it’s a simple matter of determining how these monetized views compare to those that aren’t monetized. Last April, AdAge reported that YouTube was placing ads against at least 8.7% of its US video streams after a YouTube spokesman confirmed that the site was monetizing more views than the total number of videos streamed (both monetized and not) by Fox Interactive. Based on that month’s ComScore data, Fox Interactive had 463 million views, while YouTube had a total of 5.3 billion views. By dividing the former by the latter, we arrive at the 8.7% ...
Related Content
Report: Disney Plays the Field, Talking with YouTube [NewTeeVee]
newteevee.com 4/8/2009 — Disney is finalizing talks to put clips from its properties like ESPN and ABC on YouTube, according to paidContent . But if that wasn’t enough to stir the online video pot, Disney is evidently also in discussions to put full episodes of its ...
YouTube Kills Our Video Download Tool
techcrunch.com 2/19/2009 —
For the last few years we’ve offered a very basic tool for downloading YouTube videos that allowed users to enter the URL of any video to immediately get a link to a downloadable file. The tool does exactly the same thing as dozens of other ...
YouTube Ads: YouHate Em
mashable.com 4/6/2009 — It’s no secret that YouTube needs to make more money: a report this week claimed that the service may lose $470 million in 2009 due to high bandwidth, licensing and other costs. Meanwhile, YouTube is now using much larger banner ads which ...
YouTube Edges Cautiously from Roots Towards Hollywood
blog.wired.com 4/20/2009 —
YouTube on Thursday added Sony to its growing roster of Hollywood partners and unveiled a site redesign that aims to better promote authorized versions of full length movies and TV shows on the site. The moves signal a significant evolution ...
White House abandons YouTube for embedded videos
obsessable.com 3/2/2009 — The rights of users when interacting with web sites has been a hot-button topic lately, with Facebook receiving a great deal of media attention after controversially changing its site's terms . After the outrage died down, Facebook responded by crafting new operating procedures to involve its ...
YouTube Tries Bigger Home-Page Ads
adage.com 3/24/2009 — NEW YORK (AdAge.com) -- YouTube blew out one aspect of its money-making plan last week: way bigger home-page ads. On March 20, YouTube gave Lionsgate both the a giant masthead ad across the top and the standard box unit on the right for a new unit ...
Muziic Turns YouTube into iTunes
blog.wired.com 3/10/2009 —
Muziic, a downloadable music app that turns YouTube into a massive personalized song library, attracted lots of attention over the past few days.
We too were intrigued by Thursday's announcement of Muziic by David Nelson, a fifteen year-old ...
Should Youtube be given a fighting chance to save face, or duck out and pay up!
joshchandlerblog.com 5/14/2009 — Youtube.com , the popular video sharing website owned by Google.com is moving to “sail out of the safe harbor” according to reports emerging from Ars Technica today, the safe harbor which refers to the well known DMCA (Digital Milennium Copyright Act) of 1998 and the loophole which ...
Time: YouTube a Top 10 Tech Failure
newteevee.com 5/19/2009 — So I understand that there are plenty of worthy causes out there that need me to stand up for them more than YouTube does, but I just can’t help myself. Honestly, Time — YouTube is one of the “ 10 Biggest Tech Failures of the Last ...
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