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YouTube Gets CBS Shows, Pre-Rolls
YouTube Gets CBS Shows, Pre-Rolls
In the first big network content coup it’s gotten in a long time, YouTube got access to some full-length episodes of old CBS shows today . The shows — five episodes of Beverly Hills 90210 (the original), five episodes of MacGyver , five episodes of Star Trek: The Original Series , ...
Will Video Search Ads Be YouTube's Money Mint? - Advertising Age - Digital
Will Video Search Ads Be YouTube's Money Mint? - Advertising Age - Digital
adage.com — Will Video Search Ads Be YouTube's Money Mint? Google's Video-Sharing Site Is Racking Up as Many Queries... as Yahoo By Abbey Klaassen Published: October 13, 2008 NEW YORK (AdAge.com) -- Google is borrowing from its most successful money-minting product, ... (more) Will Video Search Ads Be YouTube's Money Mint? - ...
Hungry for more? YouTube now serving full-length TV dinners
youtube.com — We are starting to test full-length programming on YouTube, beginning with some fan favorites requested by you.... Let's see if you know your full-length TV ... You asked to be beamed up with Scotty , to devise a world-saving weapon using only gum and ... (more) Hungry for more? YouTube now serving full-length TV dinners
McCain Campaign Sends Letter To YouTube Defending Fair Use
techdirt.com — This is impressive, and somewhat unexpected. It's rather rare to see politicians (other than maginal ones, at... least) showing any sort of recognition of fair use. It's certainly not an issue you'd expect to see raised by a presidential candidate (of ... (more) McCain Campaign Sends Letter To YouTube Defending Fair Use
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YouTube Tests Search Ads for Video [NewTeeVee]
GigaOM Network — ... for most of its life before rolling them out on Friday. It’s actually a little strange that YouTube and Google didn’t do this earlier. ...

Google Increasing Ad Saturation
WebProNews Feed — ... at selling products and are almost sure to annoy users . And advertisers won't be happy if they lose clicks due to something else Carlson covered: "Google search ads can now include a 'show products' button that expands to show a merchant's products and push other ads down the page."Google hasn't gone all-out, however. ...

YouTube Adds Freemantle Content [NewTeeVee]
GigaOM Network — ... This deal continues YouTube’s push into the premium content space as the company tries to monetize its massive audience. Advertisers have been reluctant to buy spots alongside some of the amateurish and sometimes offensive UGC content that is so prevalent on YouTube. In order to change that, the video giant has been locking up deals with CBS to offer full-length episodes of TV programs and MGM to offer ...

The Full Monty: Python Sales Boom Thanks To YouTube [NewTeeVee Station]
GigaOM Network — ... include two DVD packages of perennially-popular TV series 24, the new release of Monarchy: The Royal Family at Work, and one of the most popular films of the year, The Dark Knight. Monty Python, on the other hand, hasn’t released any new material since 1983. Every lumberjack thinks this business move is OK. The troupe’s upload strategy follows in the footsteps of other studios (MGM, CBS, Lionsgate) and mimics the incentives of DVD marketing. Where a DVD offers ...

New Rules Mark New Era for YouTube [NewTeeVee]
GigaOM Network — ... . The vestiges of the Wild, Wild West, video free-for-all that YouTube once was are disappearing, making room for professional content such as that of networks, ...

Google’s Net Neutrality Flap: Think HD [NewTeeVee]
GigaOM Network — ... videos and Fred, but consider two things. First, YouTube has gotten itself on a bunch of net-connected set-top boxes that plug directly into your TV: Apple TV, TiVo, Verismo, Panasonic televisions, etc.. But who wants to watch cruddy looking video on their 52 inch plasmas? No one. So with the oldteevee delivery mechanisms in place, YouTube has also been snatching up all kinds of full-length premium content from MGM, Lionsgate, CBS and others. Not only that, but it went widescreen and switched on HD streams ...

Google to Connect TV Ads With YouTube [NewTeeVee]
GigaOM Network — ... with Hallmark, Bloomberg, and NBC cable channels, it has yet to gain widespread adoption. YouTube hasn’t fared too well on the ad front either, hampered by content with which many advertisers don’t want to be associated. The Journal points out that in order for this to work, YouTube needs to get more longer-form content, during which audiences are more tolerant of commercials. YouTube was on a bit of a premium content tear last year, but efforts in that arena have since petered out. If Google wants to ...

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