Your data goes incognito

topics:

Yahoo

ycorpblog.com - 12/17/2008

—

At Yahoo!, data helps fuel the development of groundbreaking products for our users, partners and developers. We use all kinds of data for everything from powering innovative new products like Search Assist to showing you relevant news and information on our homepage to customizing advertising ...

ymailblog.com - 12/15/2008

Take a tour of Yahoo! Mail’s new smarter inbox | Yahoo! Mail Blog

— ymailblog.com — As you may have heard, we’ve been working on a new smarter inbox to help make your life easier. We’re happy to announce that today, some of you will begin to experience the smarter inbox, and we wanted to give everyone a chance to see what it looks ... (more) Take a tour of Yahoo! Mail’s new smarter inbox | ...

Online

Yahoo

Flickr

Flixster

Comments vote down Between the Lines found this 12/15/2008found this

yhoo.client.shareholder.com - 12/17/2008

Yahoo! Inc. - Press Release

— yhoo.client.shareholder.com — Yahoo! Sets New Industry Privacy Standard with Data Retention Policy With Consumer-Friendly Standard, Yahoo! Sets 90-Day Data Retention Policy SUNNYVALE, Calif. & London, Dec 17, 2008 (BUSINESS WIRE) -- Today, Yahoo! Inc. (NASDAQ:YHOO) announced a ... (more) Yahoo! Inc. - Press Release

Online

Yahoo

Comments vote down GigaOM Network found this 12/17/2008found this

techcrunch.com - 12/17/2008

Yahoo Putting Jumpcut In The Deadpool?

— techcrunch.com — Online video editing service Jumpcut , which was acquired by Yahoo! in September 2006, appears to be in the process of shutting down. From their website: We’re sorry to announce that we are no longer accepting uploads to Jumpcut. We will be ... (more) Yahoo Putting Jumpcut In The Deadpool?

Online

Yahoo

Flickr

Comments vote down GigaOM Network found this 12/17/2008found this

Blog Reactions

Betanews: Yahoo raises the bet, may anonymize search data after three months

Technologizer: Yahoo’s New Policy on Privacy

Google Watch: Yahoo, Not Google Moves Search Data Match Closer to an Endgame

Comments

Leave a Comment

Blog Reactions

Yahoo raises the bet, may anonymize search data after three months
Betanews — ... , BetaNews December 17, 2008, 12:02 PM Early this morning, Yahoo announced that it will be reducing its data retention period to 90 days, a dramatic drop from its prior 13-month limit on keeping user search data. Yahoo's Vice President of Policy and Head of Privacy Anne Toth posted on the official Yahoo Blog this morning, "Our content and advertising customization will remain cutting-edge and relevant to your interests -- but the data we use to provide those services will only be kept for as long as we really need it." The search engine's privacy policy currently states: ...

Yahoo’s New Policy on Privacy
Technologizer — ... be slashing that to 90 days for most data, making exceptions for fraud, security, and legal obligations. The 90-day policy covers not just data relating to searches, but also the pages and ads you view and click on. Google’s data-anonymizing process begins after nine months, so Yahoo’s move is aggressive. Let’s hope it becomes a standard for the industry–or that Google, Microsoft, and other competitors feel the urge to go even further. Sixty days, anyone? Do I hear a month? Here’s Yahoo’s official blog post on the news .

Yahoo, Not Google Moves Search Data Match Closer to an Endgame
Google Watch — ... Yahoo decided that 3 months data retention was all it needed to continue successfully offering its services. But doesn't 10 months seem like a drastic change to anyone, particularly after these companies have fought tooth and nail to keep data as long as they wanted? ...