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kara.allthingsd.com - 2/21/2009

“Hurricane Carol” Bartz Could Announce Major Yahoo Management Reorg Next Week

— kara.allthingsd.com — Several sources inside and outside Yahoo told BoomTown that new Yahoo CEO Carol Bartz could be ready to announce a major reorganization of its structure as early as next week, most likely on Wednesday. While that shift could be pushed out a ... (more) “Hurricane Carol” Bartz Could Announce Major Yahoo ...

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yhoo.client.shareholder.com - 2/17/2009

Introducing Yahoo!(R) Mobile - Your Starting Point to the Internet

— yhoo.client.shareholder.com — Email - Access to Yahoo! Mail and other popular email service providers, including Gmail(R), Windows Live(TM) Hotmail and AOL(R) Mail. Pulse - Access to their social networks, including Bebo(R), Dopplr(TM), Facebook(R), Flickr(R), Friendster(R), ... (more) Introducing Yahoo!(R) Mobile - Your Starting Point to ...

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ysearchblog.com - 2/18/2009

Yahoo! Search Blog » Blog Archive » Five Years of Yahoo! Search

— ysearchblog.com — Five years ago today, Yahoo! launched its own search engine. Since then, we’ve introduced a host of new features, vastly improved the relevance of both our algorithmic and sponsored results, and learned some important lessons. Search technology is ... (more) Yahoo! Search Blog » Blog Archive » Five ...

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Yahoo is Rolling Out Rich Ads in Search
Search Engine Journal — Yahoo is set to announced its newest search ads enhancement called Rich Ads in Search.   And by “Rich” it means Yahoo is integrating images and video into its paid listings program.  This means companies who have paid search advertising accounts with  can now utilize banner and video ads for their advertising units on Yahoo search results. Rich Ads in Yahoo Search will give advertiser more options for displaying their ad units with the ultimate objective of improving click-through-rates of their paid search ads. Now this may not be enough for Yahoo to catch up that easily with the paid search market shareo of  Google ...

Yahoo Starts to Include Images and Video in Search Ads
Andy Beal's Marketing Pilgrim — ... According to the New York Times, Yahoo plans to announce today that they will be including video and images in their paid search ads. Traditionally, Yahoo’s main source of ad revenue came from display ads but the ...

Yahoo!, Branding & Search
Screenwerk — ... From the NY Times and at SEL: Yahoo! is formally introducing rich media into search ads. Yahoo! tested this early last year and reported good results informally at the time.  Google has also tested this and Microsoft tried its own version of integrating graphical advertising into search.  If not abused this is a win for all involved because it combines the directional effectiveness of search with branding elements (including video). At a time when CPM/display advertising is falling in price this is also a way create a vehicle that can ...

News Bits: Yahoo Spruces Up Search
Contentinople: — ... (Nasdaq: YHOO) CEO Carol Bartz is in no rush to sell the company's search business? Yahoo is coming to market with a paid search offering that blends images and video along with user search results. Introduced five years after Yahoo ...

Around the Web 2.19.09: Boxee gets Hulu-smacked, university VP ousted by YouTube, a bleaker HP
L.A. Times Tech Blog — Boxee might be down for the count without its content through Hulu. Credit: jonathanhstrauss via Flickr. -- Google Maps finally passed MapQuest in unique visitors in January. It's a sign of the times. PaidContent.org -- Hulu turns off access to its videos via the Boxee media ...

Yahoo Results Show Image Ads
Google Blogoscoped — Old is the new new in times of recession, and Yahoo now integrates imagery in its search result ads. Try searching for pedigree, and you’ll see a video thumbnail inviting you to play a video. Click it and a commercial expands within the Pedigree-sponsored banner area. (“C’mon Rusty... let’s go for a walk...”) A search for staples on the other hand results in a mere accompanying image, which leads to the target site when clicked on. Yahoo is calling this Rich Ads, according to the New York Times, which quotes Yahoo’s Tim Mayer saying this “moves the advertising experience from ...