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Yahoo will purge user data after 90 days; Ups privacy ante
Between the Lines — ... Yahoo said Wednesday that it will makes its user logs anonymous within 90 days as it ups the ante on data retention policies. In a statement , Yahoo said it would also make user data on page views, page clicks, ad views and ad clicks anonymous as well as its user logs. The only exceptions would be for “fraud, security and legal obligations.” Clearly, Yahoo, Google and others are racing to the bottom on data retention policies.  In particular, Google and Yahoo have been playing a game of privacy leapfrog. There are some differences between the policies though. Yahoo refers to ...

Yahoo to anonymize data in three months, putting Microsoft’s 18-month policy to shame
ZDNet Government — ... Yahoo will anonymize user data after only three months, the company announced today. That’s three times faster than Google’s nine-month retention policy. Microsoft remains old school with an 18-month policy, although it ...

Yahoo Has Good Timing on Trust: New Policy on Data Retention
John Battelle's Searchblog — Given the comments happening down below on whether you all trust Google, Yahoo seems to be pretty nimble with this announcement: Today, Yahoo! Inc. (NASDAQ:YHOO - News) announced a new global data retention policy that sets an industry-leading approach to user data privacy. This new policy strengthens Yahoo!’s relationship of trust with its 500 million users world-wide and enhances its longtime leadership on privacy. Under the new policy, Yahoo! will anonymize user log data within 90 days with limited exceptions for fraud, security and legal ...