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Yahoo Search Marketing Adds Enhanced Targeting Features
Yahoo Search Marketing Adds Enhanced Targeting Features
Yahoo has added several enhanced targeting features to its search marketing advertising solution. The features include enhanced geo-targeting, ad scheduling, demographic targeting, and added bid adjustments based on those targeting features. In addition, Yahoo has improved the content match ...
Yahoo! News - Play Xbox Games on Your Cell Phone by PC World: Yahoo! Tech
tech.yahoo.com — - Imagine playing what looks like an Xbox 360 game -- on a $100 cell phone. That,... according to Remi Pedersen, graphics product manager at ARM, is exactly what could be possible as soon as winter 2009 with its new higher-end Mali-200 and Mali-400 ... (more) Yahoo! News - Play Xbox Games on Your Cell Phone by PC ...
Zimbra Founder and ex-Yahoo Exec Dharmaraj to Redpoint Ventures
Zimbra Founder and ex-Yahoo Exec Dharmaraj to Redpoint Ventures
kara.allthingsd.com — Another former Yahoo exec has landed at a Silicon Valley venture firm. This time, well-regarded serial entrepreneur... Satish Dharmaraj will become a partner at Redpoint Ventures , according to sources. The move of Dharmaraj is interesting, given ... (more) Zimbra Founder and ex-Yahoo Exec Dharmaraj to Redpoint ...
Yahoo! Search Blog  » Blog Archive   » Embed Videos, Games, and Docs the Easy Way with SearchMonkey
Yahoo! Search Blog » Blog Archive » Embed Videos, Games, and Docs the Easy Way ...
ysearchblog.com — Creating enhanced results just got a lot easier with a new SearchMonkey feature that allows site owners... and developers to embed flash video, games, and documents directly in Yahoo! Search results. The premise is simple: if you have a flash video, ... (more) Yahoo! Search Blog » Blog Archive » Embed ...
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Yahoo Adds Day Parting, Bid Adjustments, Enhanced Geo Targeting But No One Cares
Search Engine Roundtable — ... display at different times and days across an entire week. Bid adjustments, which allow advertisers to specify a premium bid amount for desired demographic groups and audiences. Enhanced ZIP Code-level geo-targeting, including greater control of how your ads are displayed. Upgrades to the management of Content Match, including the ability to choose what portion of your budget to allot to this product. I have an incredibly detailed walk through with screen shots of the new features at Search Engine Land . Honestly, I feel bad for Yahoo. The announcement went live at 4pm (EST) ...

Ad Industry Roundup: Glam/SB Nation; Yahoo Search; MSLO; Forbes
paidContent — ... —Yahoo Search Marketing gets advanced targeting features: The targeting upgrades bring Yahoo's paid search platform that much closer to Google's AdWords: advertisers can automatically raise or lower their bids based on the time of day, geographic location or demographic of their target audience. The changes can be as granular or high level as advertisers need, per Search Engine Land. ...

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