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Yahoo Sets Out to Prove that Advertising Search Engines Doesn’t Work
Mashable! — ... Following in the footsteps of many other search engines not named Google, Yahoo is setting out on a big new ad campaign to try and get users to switch to its search engine. The company has announced plans to launch an online display and terrestrial radio marketing program, featuring ads like the one pictured here. ...

Yahoo Fights Back: Launches New Ad Campaign for its Search Engine
ReadWriteWeb — ... today launched a new ad campaign for its search engine that stresses the security and convenience of using Yahoo Search. After relying on outside search providers (including Google) for a long time, Yahoo launched its own search engine in 2003, but even though it has constantly innovated and opened up its search index to developers, it has ...

Yahoo Promotes Search With New Campaign
WebProNews Feed — ... Radio and display ads start today Yahoo has made a great deal of money thanks to the fact that marketers believe ads can influence consumers' behavior. Now, with the launch of a new ad campaign, the search company seems to be hoping that the same principle can help it win back some market share. Yahoo will be spreading display ads and radio blurbs far and wide, according to a post on the Yahoo Search Blog . Of the two examples given, one puts an emphasis on safety and McAfee-provided protection. The other tosses a slight insult at Google ("Don't get lost in all the links"), ...

New Yahoo Ads Tout Safety, Ease of Use
Andy Beal's Marketing Pilgrim — ... Yahoo’s unveiling a new display and radio ad campaign today. The campaign, which is targeted to fight Google, touts Yahoo’s safe results and easy-to-use interface. ...

Can Yahoo Find New Searchers Through An Ad Campaign?
TechCrunch — ... Yahoo wants to change your mind about its search engine. It wants you to know that it is better at helping you find things thanks features like its SearchAssist auto-complete keywords, safe searching filters, and Search Monkey add-ons. So it is launching a campaign with display ads like the one on the left for the Web and radio spots as well trying to paint Google’s search engine as an inferior product—a place where people go to get lost. ...

Yahoo ad campaign; YouTube search ads; Obama in-game ads; Microsoft price targets lowered; Consumer 'Surface' in the offing?
The Seattle Times: Microsoft Pri0 — ... Yahoo is turning up the marketing volume for its Internet search service, which holds an eroding second place in U.S. market share behind Google and ahead of Microsoft. The company plans banner Web ads and radio spots as part of the "integrated, nationwide, on and offline marketing campaign to remind the rest of the world (or at least everyone in the United States) that it's time to give Yahoo! Search a try." ...

Yahoo Ad Campaign Pleads: 'Don't Give Up On Our Search Tools (We Haven't—Yet)'
paidContent — ... ). So a cynical mind might suppose that a post on Yahoo's Search Blog about its forthcoming online and offline ad campaign is roughly meant to declare: "Our search platform is still viable despite Google's dominance!" It could also be a response to other offline campaigns by IAC ( ...

Yahoo! launches on and offline advertising campaign for Yahoo! Search
D' Technology Weblog — ... Yahoo! launched an integrated, nationwide, on and offline advertising campaign in the United States in order to get people to give Yahoo! Search a try. Soon you’ll begin to see display ads like the one below running across the web. You’ll also hear ...