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Yahoo outdoes Google, will scrub search logs after 90 days
Yahoo is trumpeting its commitment to privacy today after agreeing to anonymize its log files after 30 days. That moves it ahead of Google and Microsoft, and Congress has already taken notice. Read More...
Yahoo! Inc. - Press Release
yhoo.client.shareholder.com — Yahoo! Sets New Industry Privacy Standard with Data Retention Policy With Consumer-Friendly Standard, Yahoo! Sets 90-Day Data... Retention Policy SUNNYVALE, Calif. & London, Dec 17, 2008 (BUSINESS WIRE) -- Today, Yahoo! Inc. (NASDAQ:YHOO) announced a ... (more) Yahoo! Inc. - Press Release
Yahoo! Mail rolls out a smarter inbox
developer.yahoo.net — You may have seen today’s news announcing the next generation of Yahoo! Mail — rolling out a... “smarter inbox” experience to users. One way to make an inbox smarter: make applications that can work within it, opening up Yahoo! Mail to content and ... (more) Yahoo! Mail rolls out a smarter inbox
What Yahoo Should Do
blogmaverick.com — In this economic day and age, cash is king. As markets, industries and companies delever in what... seems to be a chorus of balance sheet deflation, the value of cash as an investment vehicle has increased exponentially. What does this have to do ... (more) What Yahoo Should Do
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Yahoo to Scrub Search Logs After 90 Days [Yahoo]
Lifehacker — Yahoo announces that it will start anonymizing its search logs after 90 days , a shorter retention period than Google (nine months) and Microsoft (18 months). In short, this means queries on Yahoo won't be personally identifiable (that is, tied to a user name or ID) after only 90 days, a fact that's sure to please privacy advocates concerned about search companies gleaning insane amounts of user-specific search data. Here's more on ...

Yahoo, Not Google Moves Search Data Match Closer to an Endgame
Google Watch — ... meet legal obligations. Yahoo decided that 3 months data retention was all it needed to continue successfully offering its services. But doesn't 10 months seem like a drastic change to anyone, particularly after these companies have fought tooth and nail to keep data as long as they wanted? Why was Yahoo dragging its feet? Perhaps Yahoo wants to evoke as much good will as it can as it slides ever so slowly into obliteration. Search Engine Land and Ars Technica seem to think so. How much more value can Yahoo derive from holding user ...

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Since the beginning of the month, both Microsoft and Yahoo have been hitting Google where it hurts: in its privacy policy.
Google China under fire for medical scam adsThe Register 12/18/2008
Baidu media campaign take two? Beijing appears to be expanding its recent crackdown on search engines running medical scam ads to implicating Google China and Yahoo China.…
Yahoo Rivals Urged To Limit Personal Data RetentionInformationWeek - All Stories And Blogs 12/18/2008
House Internet chairman says Microsoft and Google should follow Yahoo's lead on privacy.