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searchenginejournal.com - 1/9/2009
Yahoo Now Can Change Advertiser Search Marketing Campaigns
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Yahoo Search Marketing has rolled out a new TOS which gives it the right to change the search marketing campaigns of its advertisers via changing their ads and adding keywords. Sponsored Search 3. OPTIMIZATION. In the U.S. only, for those advertisers not bound by an Insertion Order, we may ...
online.wsj.com - 1/13/2009
Yahoo to Name Bartz as CEO
— online.wsj.com — JESSICA E. VASCELLARO and JOANN S. LUBLIN Yahoo Inc. is expected to announce that Carol Bartz, former... chief executive of software company Autodesk Inc., has accepted an offer to become the Internet company's next CEO, according to people familiar with ... (more) Yahoo to Name Bartz as CEO

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connectedtv.yahoo.com - 1/7/2009
Yahoo! Connected TV: The best of the Internet on your TV
— connectedtv.yahoo.com — The Cinematic Internet is Yahoo!’s vision for the emerging world of Internet-connected TV—combining the Internet’s choice, community,... and personalization with the power of television. This combination will transform traditional TV into something ... (more) Yahoo! Connected TV: The best of the Internet on your TV

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techcrunch.com - 1/7/2009
Investment Group Makes Run For Yahoo, Using Microsoft’s Money
— techcrunch.com — Interest in troubled Internet giant Yahoo has not waned, it just took a break for the holidays.... A group of well known Silicon Valley executives and top investment bankers are putting together a Yahoo takeover deal that would be financed largely from ... (more) Investment Group Makes Run For Yahoo, Using Microsoft’s ...

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Blog Reactions

Search Engine Roundtable:  Yahoo Has The Nerve To Change Advertisers Campaigns After Outcry

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Blog Reactions

Yahoo Has The Nerve To Change Advertisers Campaigns After Outcry
Search Engine Roundtable — ... for Yahoo, that they would do this. Loren Baker kind of implied this a way for Yahoo to sneak money from advertisers, without them noticing. And back in June, I was really not happy with this change - who would be. All in all, we did not hear a peep from Yahoo on the matter. I did not see a Yahoo representative come into a forum to respond. I did not receive a phone call or email from a Yahoo representative on the matter. Nothing from Yahoo, and I am a bit surprised by that. To make things worse, Yahoo has the nerve to go into a Search Engine Watch moderator's ...

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