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Yahoo Will Delete Some Data After 3 Months [GigaOM]
GigaOM Network — ... In a nod toward privacy, today Yahoo said it would only keep personal data on searchers and portal users for 90 days (double that in cases of fraud or suspicious activity). This ups the ante for other search firms ...

Your data goes incognito
Yodel Anecdotal — ... homepage to customizing advertising and content throughout Yahoo!’s network. We also analyze data to help fight the fraudsters that attack our systems. Much of the data we use is information about our users’ online interests. The collection and use of that personal data demand that we take great care in managing and storing it. At Yahoo!, we feel a great responsibility to protect your privacy — we hold your trust sacred and work hard to earn it. Today, we take another important step in our long record of privacy leadership. Last year, we ...

Yahoo Updates Privacy Controls On Search, Pageviews
paidContent — ... ), from the House Energy and Commerce Committee. In September 2007, Google said it would discard user data after nine months. With a new administration and Congress taking office next month, Yahoo's move will increase the existing pressure on the other companies to match it on privacy controls. Release ...

Yahoo: We’ll Only Keep Your Data For 3 Months
The Inquisitr » Technology — ... The company announced it’ll now anonymize all collected user information after three months, down from a previous timespan of 13 months. Google, in comparison, masks user info after nine months — a recent change from its previous 18 month cycle. Microsoft is still sitting at the 18-month mark but has said it would consider shortening it to a six-month industry standard. ...

Yahoo agrees to anonymize search data sooner
The Microsoft Blog — ... search queries of more than 650,000 of its subscribers. Microsoft had said it would keep users' search data for six months, but only if competitors followed its lead. The company said it did not want to act alone since "the search engine that has access to the most data is able to improve the relevance of its search results, which provides more consumer value and gives the company a competitive advantage." Yahoo, though, did not say its move was dependent on its competitors. In a statement , Yahoo Head of Privacy Anne Toth said, "This policy represents Yahoo!'s assessment of ...

Yahoo lowers the bar, in a good way this time
Boy Genius Report — Yahoo might not have named its new CEO yet but that hasn’t stopped higher-ups from announcing a huge executive decision today that will hopefully help set a new standard for other big internet companies. In a press release this morning, Yahoo announced a major change to its data-retention policy that is a huge leap for internet privacy. Yahoo’s new policy states that it will hold logged data tied to user accounts for 90-days before making said data anonymous. In other words, Yahoo - like Google, Microsoft and many others - keeps a behavioral record of ...

Hitting Google Where It Hurts
InformationWeek - All Stories And Blogs — ... to retain search data for only six months, if Google and Yahoo agreed. On Wednesday, Yahoo called Microsoft's bet and raised the stakes by agreeing without condition to anonymize user log data, page views, page clicks, ad views and ad clicks within 90 days, except under limited circumstances. Unable to make inroads against Google in the search advertising market, Microsoft and Yahoo are pursuing a strategy pioneered by the smaller search engines, which have long differentiated themselves from Google through their privacy practices. Ask, for example, offers a service called ...