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Yahoo’s pending reorg: All Bartz has to do is simplify
Between the Lines —
... like it has been reorganizing forever. And guess what happens when you reorg too much? No one has any idea who is in charge. The media company has done the international and U.S. split. It has grouped things based on publishers and advertisers. Yahoo has also divided the world into quarters. Meanwhile, Yahoo has a lot of turnover. Add it up and Yahoo management structure looks like it has been created by some drunk consultant with too much time on the white board. Enough already. The Wall Street Journal reports : The plan aims to speed up decision-making and give Yahoo products ...
Yahoo Changes On the Way
Andy Beal's Marketing Pilgrim —
... Carol Bartz continues to shake up Yahoo! just 6 weeks into the role of CEO. The WSJ reports that this week could hold the announcement of significant managerial changes that will result in a more top down management style. The impact will be significant for sure especially since the organization is still trying to implement the changes made by Susan Decker and Jerry Yang (remember him?) last year. ...
Bartz may announce major Yahoo reorganization this week
TG Daily - All News —
... Yahoo needs right now to just winter the economic downturn. Many also believe real innovation and company turn-around plans will likely not come before the end of this year. Rob Enderle, a regular TG Daily contributor and principal analyst for The Enderle Group , has questioned Bartz's ability to lead Yahoo, stating "She is known as a 'sustaining manager' and what Yahoo needs is a 'turnaround manager'." She is expected to reveal her plans later this week, or early next week. See The Wall Street Journal (subscription required). busy
First Bytes: Yahoo, Atlantis, Blog Valuations, Obama
Tech Observer —
... Yahoo's Carol Bartz is planning to shake things up at the search firm by installing a top-down managerial approach. Expect more departures. [Wall Street Journal] ...
News Bits: Changes Coming at Yahoo This Week
Contentinople: —
... "Most expect Bartz to do a C-level-style set-up, with execs like a COO, CTO and a new, more powerful CMO (who will also head PR), all reporting to her," Swisher writes. The company's European, Asian, and emerging markets divisions could be consolidated into one international division , according to The Wall Street Journal . And chief technology officer Aristotle Balogh could also be named head of product. Further evidence that changes are coming this week: Bartz concludes her ...
Will Yahoo Make Changes We Can Believe In?
ClickZ News Blog —
... piece lays it out, noting a handful of expected executive title/responsibility changes. For instance, current head of advertising, Hilary Schneider would be named head of North America. All this is speculation, and a Yahoo spokesperson told me the company won't comment. ...
Yahoo CEO Bartz Plans Major Reorganization
InformationWeek - All Stories And Blogs —
Yahoo's new CEO, Carol Bartz, plans to reorganize the company to run under more centralized oversight, according to a report in Monday's Wall Street Journal . Following Yahoo's Pyrrhic victory last year against a Microsoft takeover, Bartz needs to get the troubled company firing on all cylinders again. To do so, she aims to bring a more unified design to Yahoo's products and combine groups with duplicative functions. The Wall Street Journal reports that Bartz's corporate reorganization plan could be announced this week. A Yahoo spokesperson declined to comment, stating ...
