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Obscure references herein: WWE launches its own social network called WWE Universe
CrunchGear — I wake up every morning thinking, “Man, what I could really use is a social network where I could discuss the societal ramifications of the Kai En Tai-Val Venis castration angle of 1998, or join ‘The Kliq was the best unofficial stable ever’ fan group.” It seems my wishes have been granted. World Wrestling Entertainment has launched its own social network called WWE Universe, which has been cooking since April. So far, the site has 200,000 members, most of which are men in the 18-35 age bracket. While the site is primarily what you’d ...

Lonely Wrestlers Create Their Own Social Network
TechCrunch — ... Wrestlers aren’t stupid. They know everybody thinks they are just a bunch of clowns. That’s why the company that employs all the wrestlers you see on TV, World Wrestling Entertainment, created WWE Universe, a social network just for them and their fans. Okay, it’s not really a social network. It’s just a craptastic promotional vehicle. And some of those wrestlers aren’t so bright. But they are lonely. ...