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Woman Sues Toyota For Convincing Her She Was Being Stalked [Badvertising]
consumerist.com - 10/22/2009
Woman Sues Toyota For Convincing Her She Was Being Stalked [Badvertising]
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It's probably a bad idea to market to consumers by tricking them with practical jokes. It's definitely a bad idea to make the consumer fear for her safety over a five day period because she thinks a...
Toyota looks to electric car business
reviews.cnet.com - 10/21/2009
Toyota looks to electric car business
— reviews.cnet.com — The Toyota FT-EVII is a new electric concept car based on the iQ platform. (Credit: Automotive News)... Although a leader in hybrid cars, generally conservative Toyota has seemed uninterested in developing electric cars. Until now. At the ... (more) Toyota looks to electric car business

Comments vote down Crave: The gadget blog found this 10/21/2009found this
abcnews.go.com - 10/16/2009
Woman Sues Toyota Over 'Terrifying' Prank
— abcnews.go.com — Lawsuit Claims Woman Believed She Was Being Stalked Thanks to Toyota's Marketing Prank By CHAUNCEY ALCORN Oct.... 9, 2009— A Los Angeles woman is suing Toyota for $10 million over a marketing campaign that she claims "punked" her into incorrectly ... (more) Woman Sues Toyota Over 'Terrifying' Prank

Comments vote down Boing Boing found this 10/16/2009found this
Toyota brings game tech to joystick-driven car
techradar.com - 10/25/2009
Toyota brings game tech to joystick-driven car
— techradar.com — Fans of those near-future sci-fi movies where all that seems different is that cars are controlled by... joysticks instead of steering wheels will want to look out for a new electric car from Toyota offering that very experience right now. Admittedly, the FT-EV II is still a prototype, but one of ... (more) Toyota brings game tech to joystick-driven car

Comments vote down albertsquare albertsquare posted 10/25/2009posted this

Blog Reactions

Techdirt:  Bad Idea Central: Toyota Sued After Viral Marketing Attempt Convinced Woman She Was Being Stalked

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Blog Reactions

Bad Idea Central: Toyota Sued After Viral Marketing Attempt Convinced Woman She Was Being Stalked
Techdirt — Lots of companies are aiming to create all kinds of "viral advertising," and certainly automated "prank calls" that are really ads (often for movies) have become common in the last few years. But that doesn't do much to excuse Toyota's behavior. Apparently, the company put together a promotional campaign that allowed friends to freak out their friends, by convincing them they were being stalked. Here's how Toyota described it: ...

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