insidefacebook.com - 1/14/2009
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A week after the Whopper Sacrifice application made waves for its creative use of Facebook friend removals as a way to spread the application, Facebook has forced it to disable the app, according to the developer.
Facebook has clarified that it has not fully shut the app down - it still ...
obsessable.com - 1/13/2009
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obsessable.com —
While Facebook has seemed like king of the
social networking sites for a while now , boasting...
the greatest number of new sign-ups, it's been engaged in a long game of catch-up with MySpace, one that finally looks like it may win in the coming year . The past year has seen a steady increase in
(more)
Facebook set to overtake MySpace in U.S. popularity this ...
dialaphone.co.uk - 1/8/2009
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dialaphone.co.uk —
Facebook is one of the top social networking
websites with more than 140 million active users, each...
with an average of 100 friends and 13 million which update their status daily. Founded in 2004 and with an Alexa traffic rank of 5, this level of ...
(more)
INQ 1 : The Ultimate Review | Dedicated to Facebook | Dial-a
developers.facebook.com - 1/13/2009
Comments
Blog Reactions
BK's 'Whopper Sacrifice' Burned on the Altar of Privacy
ClickZ News Blog —
... "We have reached out to the developer with suggested solutions," Facebook said in a comment to the Inside Facebook Blog. "In the meantime, we are taking the necessary steps to assure the trust users have established on Facebook is maintained." ...
Facebook takes bite out of Whopper Sacrifice
VentureBeat —
... Facebook statement on the matter:
We encourage creativity from developers and companies using Facebook Platform, but we also must ensure that applications follow users’ expectations and privacy. After extensive discussions with the developer, we’ve made some changes to the application’s behavior to assure that users’ expectations of privacy are maintained. The application remains active on Facebook.
The app has 82,771 monthly active users, with more than 230,000 friendships sacrificied so far. It was built for Burger King by Refresh Partners in ...
Facebook Blows A Whopper Of An Opportunity
TechCrunch —
... Facebook is overjoyed, right? What a great example to show the Madison Avenue agencies on how a big brand can get real engagement from users. This is the future of advertising. Or it could have been, if Facebook hadn’t shut it down, citing privacy issues: ...
When Facebook Policy Goes Wrong
All Facebook —
... Earlier today Facebook shut down the highly successful Burger King Whopper Sacrifice application. The application that we previously wrote about, encourages users to remove ten of their friends in exchange for a free Whopper. The campaign was insanely successful and then Facebook shut it down due to privacy issues. Now the campaign has become arguably even more successful given all the press they’ve received due to today’s events. ...
Linkpost | 1.15.2009
TechBlog —
... - New Pew study finds 35 percent of adults have an account on social networks. • Whopper Sacrifice Forced to Disable Behavior by Facebook (Updated) - It's not disabled, but some features have been changed. • ...
Royale With Cheese
Internet Evolution: —
... that 233,906 friends were removed by 82,771 people in less than a week! So much for personal loyalty... These people wants a free cheeseburger! (By the way, thanks for all the clever responses from friends and colleagues in my own personal social graph who started spouting all the classic Pulp Fiction lines. More on that in a moment...) Well, Facebook has spoiled the partay, gone and shut the sucker down. And it had nothing to do with the metric system. Inside Facebook reports that the "creative (and aggressive) use of Facebook friend removals as a way to spread ...
8 Ways Restaurants Can Use Facebook Pages (and Not Fail Like Burger King)
Inside Facebook —
... application, where you could de-friend people in exchange for a free burger. But this cleverness has not translated into any fans on Facebook. Despite being one of the top burger chains in the world, the company does not even appear to have a Facebook page. Meanwhile, its main rival, ...
8 Ways Restaurants Can Use Facebook Pages (and Not Fail Like Burger King)
Inside Facebook —
... application, where you could de-friend people in exchange for a free burger. But this cleverness has not translated into any fans on Facebook. Despite being one of the top burger chains in the world, the company does not even appear to have a Facebook page. Meanwhile, its main rival, ...
Related Content
'Whopper Sacrifice' De-Friended on Facebook
bits.blogs.nytimes.com 1/20/2009 — Burger King shut down Whopper Sacrifice, a Facebook application that offered users a free burger if they dropped 10 Facebook friends, after Facebook raised privacy concerns.
Power.com And Facebook Are Friends Again (Almost)
techcrunch.com 1/8/2009 —
After being sued by Facebook in December for violating its terms of use, social-networking aggregator Power.com is now close to settling the dispute, we have been able to confirm. The final settlement terms are still being ironed out, but are ...
Facebook Pages Used by More than Half of Major Retailers
allfacebook.com 1/13/2009 — A study by Rosetta , an independent interactive marketing agency, more than half of leading retailers have now taken advantage of Facebook Pages. The study followed 100 leading retailers in the U.S. from April 2008 to September 2008, where Rosetta ...
Facebook Blows A Whopper Of An Opportunity
techcrunch.com 1/15/2009 —
Burger King, through their insanely creative advertising agency Crispin Porter + Bogusky (see their recent Burger King perfume launch ), launches a Facebook application that encourages users to remove Facebook friends. Sacrifice ten of them and ...
10 Privacy Settings Every Facebook User Should Know
allfacebook.com 2/3/2009 — Everyday I receive an email from somebody about how their account was hacked, how a friend tagged them in the photo and they want a way to avoid it, as well as a number of other complications related to their privacy on Facebook. Over the weekend one ...
The Top 20 Most Engaging Facebook Applications
allfacebook.com 2/13/2009 — There’s a well known statistic that Facebook loves to tout publicly: 50 percent of active Facebook users return to the site daily. It’s an impressive statistic that few application developers have been able to duplicate. Actually, only ...
BK Offers Facebook 'Sacrifice'
adweek.com 1/8/2009 — -By Brian Morrissey NEW YORK It's a common problem for anyone who joined Facebook some time ago. You look at your friend list and wonder who these people are. Burger King wants to help consumers do something about it. The fast-food chain has released ...
Would you cut off 10 Facebook friends for a Whopper?
computerworld.com 1/16/2009 — January 8, 2009 (Computerworld) Feeling a bit hungry? Wondering exactly who some of these people are who you befriended on your Facebook page? Well, oddly enough, that could be a good combination these days. Burger King this week launched an ...
Facebook Sues Power.com for Not Using Facebook Connect
socialtimes.com 1/2/2009 — Just last month Brazil-based Power.com launched a social networking aggregator that brought together your activity from across Facebook, MySpace, Orkut, and Hi5, to name a few. But just weeks after revealing its putlic beta, Power.com is being sued ...
Salesforce.com rolls out Service Cloud —
CNET News - Business Tech 1/15/2009
This was originally published at ZDNet's Between the Lines .
Salesforce.com has unveiled its Service Cloud, a customer service application that's designed for cloud computing and plugged into conversations that occur on Google , Facebook, ...
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