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YouTube Formally Launches Sponsored Videos
NewTeeVee — ... YouTube formally presented its search ad product today, called “Sponsored Videos.” We had reported on the format after it was spotted in the wild last month. YouTube is finally utilizing its parent Google’s area of expertise to try to make some money, though it readily admits that searching for video is quite different than searching for web pages. “Google search is very directed,” said Matt Liu, product manager for Sponsored Videos, in a presentation at YouTube ...

More Sex Videos For Everyone! YouTube Sells Video Search Results To The Highest Bidder
TechCrunch — ... . Now anyone can promote their YouTube videos for specific search keywords on a pay-per-click basis. This should generate substantial new revenues for Google. YouTube has a lot of search inventory. (Viewers search on the site more than 2.5 billion times per month). This should also generate a lot more spam results. ...

Screen Captures: Promoting Videos at YouTube Through YouTube Ads
Search Engine Roundtable — ... . (2) At the bottom, click on "Promote your Video with Sponsored Videos," which will take you to https://ads.youtube.com/ . (3) Click on the "Get Started" yellow button (4) Select one of the videos you want to promote: ...

VidPay: Dead Simple Sponsored Video Ad Platform
TechCrunch — ... VidPay’s solution is a self-serve advertising platform for sponsored videos. It is similar in concept to YouTube’s “Promoted Videos” offering, differences being: 1) It allows campaigns to be built for multiple publishers (video sites), and 2) Its interface can be integrated right within the publisher site. The second point is important because it means that any video site can integrate a fully branded self-serve sponsored ad platform with zero investment, and begin reaping revenue it was previously unable to bring in. ...

Analyze your uploaded videos data using YouTube Insight
D' Technology Weblog — ... trends through Insight’s “Views” tab can help you nail down the best time to upload your new videos. There’s more sophisticated features, like ”Discovery,” which shows you how your viewers found your videos (i.e., through search, an embedded player, related videos or viral sharing). Using “Discovery,” you can also see which keywords are driving views and then advertise against these keywords using YouTube’s Promoted Video product. “Hot Spots ...

YouTube: Choose Your Own Adventure, Emphasis On “Ad”
TechCrunch — ... On a “small percentage of videos,” you will now have the option of watching one “Promoted Video” (a video someone is paying for YouTube to promote, so yes, an ad) at the beginning of the clip, or choose to see a few different in-stream ads throughout the clip. And if you choose the one long clip beforehand, you will get to choose which clip you watch. Unfortunately, “none” is not an option. ...

YouTube To Broadly Release Call-To-Action Overlays, Allows Linking Off-Site
TechCrunch — ... why has YouTube taken so long to implement such an obvious feature? The answer likely boils down to the fact that this is effectively driving traffic away from YouTube, which isn’t an ideal situation for a site that thrives on views. This is probably a somewhat scary step for the video giant, but it’s taking some initiatives to negate any possible downsides. You can only place these customized overlays on a video that you’ve entered into YouTube’s CPC Promoted Videos program. You don’t have to pay anything extra for the Call-To-Action ...

YouTube launching “Call-To-Action Overlay” ads
D' Technology Weblog — ...  a new ad type called “Call-To-Action Overlay” ads that basically allow you to add a link to a third-party site. The ad is a transparent background with an ad description and link to any site you want. This new ad type is reportedly launching at https://ads.youtube.com/. It is interesting to note that the small vertical line in the YouTube play bar is where the ad starts to display. ...

YouTube Videos Getting Off-Site Overlay Links
Andy Beal's Marketing Pilgrim — ... The move is unique in that this is the first non-advertising off-site links YouTube has allowed. However, the program will only be open to YouTube’s advertisers participating in the CPC Promoted Videos program. TechCrunch says the program is launching today. ...

YouTube Launches "Click to Action" Program for All Video Producers
Beet.TV — ... a program which allows video producers to insert their own promotional overlay ads into their clips.  They call it Call-to-Action overlays. Since March, the company has extended the free use of the new tool to several non-profits and has it been used by some publishers.  It has apparently gone well and it is now available to anyone with a YouTube channel. Advertisers pay on CPC basis. The overlay is a free feature for anyone running a campaign via Promoted Videos. While YouTube sells overlay ads to advertisers seeking to ...

34 Ways to Use YouTube for Business [WebWorkerDaily]
GigaOM Network — ... the results of someone using your services. Promote your events using recordings of previous events. Introduce your staff to add authenticity. Take viewers on a tour of your offices and city to help them feel connected with you. Ask others to use your product in their videos (like product placement in movies) and cross-promote each other. Post links to your videos on various social networks. Look into YouTube Promoted Videos to reach your target through contextually-relevant search ...

Google AdSense to Serve YouTube Promoted Videos
Search Engine Journal — ... has just announced that AdSense will now be serving YouTube Promoted Videos.  These YouTube videos will appear in various regular AdSense ad formats such 300×250 Medium Rectangle, 336×280 Large Rectangle, 728×90 Leaderboard, 250×250 Square, and 200×200 Small Square. ...

YouTube Promoted Videos in AdSense AdSense ad units
D' Technology Weblog — ... contextually targeted cost-per-click (CPC) based “YouTube Promoted Videos in AdSense ad units,” in English to U.S. publishers. Promoted Videos include movie trailers, product demos, and almost any kind of YouTube video promoted by their creators. Promoted Videos feature a thumbnail image with three lines of text, and when clicked, will bring the user to watch a video or view a channel on YouTube. Ad formats: 300x250, 336x280, 728x90, 250x250, and 200x200. Just like other ads, Promoted Videos compete in our ...

YouTube’s AdWords-Like Product Now Part of AdWords
NewTeeVee — ... YouTube this morning said it is making its “Promoted Videos” advertising product available through Google AdWords. “This integration will provide a single destination for your overall Google ad buy, and will give YouTube advertisers access to campaign tools in AdWords,” said an emailed announcement. ...