Facebook

Twitter

StumbleUpon

Email

topics:

Online

YouTube

Google

vote downundo vote up flag

ytbizblog.blogspot.com - 6/30/2009

Use Call-to-Action overlays to drive traffic to off-YouTube web pages

—

Many search marketers -- whether on Google or YouTube -- measure the success of their campaigns in terms of conversions. In those cases, it's not just about clicks or views of your ad, but what the user did next: a sale, a sign-up, a donation, or any other response in which users take action on ...

15

youtube.com - 6/29/2009

reporterscenter's Channel

— youtube.com — Welcome to the YouTube Reporters' Center! Ever captured a natural disaster or a crime on your cell-phone... camera? Filmed a political rally or protest, and then interviewed the participants afterward? Produced a story about a local issue in your ... (more) reporterscenter's Channel

Online

YouTube

Comments vote downundo vote up WebProNews Feed found this 6/29/2009found this

11

mediamemo.allthingsd.com - 6/30/2009

YouTube Co-Founder Steve Chen Moves On, Stays with Google

— mediamemo.allthingsd.com — YouTube co-founder Steve Chen, who oversaw the company's technical operations as it grew from an upstart to... the world's biggest video site, no longer works at the site day-to-day. This is old news, literally: Chen left his spot as chief technology ... (more) YouTube Co-Founder Steve Chen Moves On, Stays with Google

Online

Google

YouTube

Steve Chen

Chad Hurley

Jawed Karim

Comments vote downundo vote up paidContent found this 6/30/2009found this

9

googlenewsblog.blogspot.com - 6/29/2009

A Call to News Publishers: How to Share Your Video

— googlenewsblog.blogspot.com — Sunday, June 28, 2009 9:00 PM Posted by Olivia Ma, YouTube News Manager We're always looking for... ways to enhance the way people consume the news, and we have some improvements planned over the next few months. To get things started, Google News and ... (more) A Call to News Publishers: How to Share Your Video

Online

YouTube

Google

Comments vote downundo vote up SEO and Tech Daily found this 6/29/2009found this

Leave a Comment

Vid-Biz: YouTube, TV Apps, Adobe
NewTeeVee — ... YouTube Launches Call-to-Action Overlays; Promoted Videos can now feature links that take traffic off the video site. (YouTube Biz Blog) ...

YouTube Advertising Options Expand
WebProNews Feed — ... A post on the YouTube Biz Blog explains, "First, run a campaign to promote your video on YouTube.  Then, go to the Video Details page under My Videos and fill out the fields in the section marked 'Call-to-Action overlay.'  All you have to do is include a short headline, ad text, a destination url, and upload an optional image, and the overlay will appear whenever someone watches your video." ...

YouTube Launches "Click to Action" Program for All Video Producers
Beet.TV — ... YouTube is broadly launching a program which allows video producers to insert their own promotional overlay ads into their clips.  They call it Call-to-Action overlays. ...

YouTube offers publishers links in overlays: If you’re a...
Lost Remote — ... overlays: If you’re a publisher who buys search ads on YouTube, you qualify to create overlays on your clips (like the one above) that are designed to drive traffic back to your site. “All you have to do is include a short headline, ad text, a destination url, and upload an optional image, and the overlay will appear whenever someone watches your video,” YouTube explains. It’s tearing a page from the Google playbook: provide unique incentives for publishers who buy search ads. Details here.

34 Ways to Use YouTube for Business [WebWorkerDaily]
GigaOM Network — ... to reach your target through contextually-relevant search results. Use Google AdWords on Google Content Network, which includes sites like YouTube. These use text-based ads and don’t require a video from your business. Research the Placement Tool to identify the best placements for your ads. Earn money from your videos by entering into a partnership with YouTube. Run a contest. Add Call-to-Action overlays to your videos to drive traffic to your web site. Study your ...

YouTube Now Hawking Click-to-Buy Ringtones
NewTeeVee — ... said, “We’re constantly looking for innovative ways to offer users more content on YouTube, while providing partners with new opportunities to generate revenue.” Sales of ringtones are actually on the decline, but if it’s another place to unobtrusively eke out a dime, great. Other recent YouTube revenue-generating efforts include monetizing viral videos when they take off, partnering with FreeWheel to help partners serve their own ads, and allowing overlaid links to outside sites. ...

The future of online video: Q & A with Brightcove CEO Jeremy Allaire
VentureBeat — ... How do you see online video ads changing in the next three to five years? Will we continue to see pre-roll and interstitial ads or more aggressive overlays like YouTube introduced this year? ...

Will Google's Rich Media Ads Drive Users Insane?
Fast Company - Technology — ... ads experience." In actuality, Google's new ads don't have much to do with "you," unless you happen to be a potential advertiser. The new rich ads (seen below) are part of a wider effort at Google to attract more lucrative ad partnerships by refining their products. Since rich media ads generate much more revenue than textual ads, it's no wonder they're at the center of Google's strategy. The company has been experimenting with promoted videos, call-to-action overlays, and pre-roll ads, and has even partnered with TiVo in order ...