money.cnn.com - 1/21/2009
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SAN FRANCISCO -(Dow Jones)- Concerns about Google Inc.'s (GOOG) fourth-quarter results were heightened Tuesday after a report showed U.S. search advertisers cut their spending 8% year-on-year in the fourth quarter. The report from Efficient Frontier, the world's largest search engine marketing ...
wired.com - 1/20/2009
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wired.com —
When Google's lawyers entered the smooth marble hallways
of the Department of Justice on the morning of...
October 17, they had reason to feel confident. Sure, they were about to face the antitrust division an experience most companies dread to defend a ...
(more)
The Plot to Kill Google
blogs.wsj.com - 1/19/2009
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blogs.wsj.com —
On Thursday, the public will find out how
online search advertising – the biggest chunk of the...
Internet ad market – weathered the rocky fourth quarter when Google reports its results for the period. The signals from one study, set to be released ...
(more)
Search Advertising Runs into the Recession
techcrunch.com - 1/18/2009
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techcrunch.com —
In 2008 Google HR set up a private
Google Group to ask former employees why they left...
the company. We’ve been forwarded what appears to be authentic posts to the thread by a number of ex-Googlers, which we reprint below minus identifying ...
(more)
Why Google Employees Quit
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Google Gives Up on Print Ads... What Goes Next?
Google Watch —
... So the plan failed, not because it was poorly drawn or executed mind you, but because the online ad market is shriveling like cellophane in a microwave. That goes for search, too, according to this piece in Dow Jones. Google clearly looked at Print Ads as a piece of the "dark matter" CEO Eric Schmidt talked about purging. ...
4 Bellwether Earnings Reports Will Predict Tech’s Future [GigaOM]
GigaOM Network —
... Digital Media and Web: Given the speed with which Google has been slashing its underperforming services, cutting jobs and putting hiring freezes in place, you have to wonder if it’s trying to right-size itself for a business environment that is far worse than we all think. Industry insiders are reporting declines in search-related spending, but it isn’t clear how much Google is being impacted. The search giant is expected to report ...
Related Content
Search Ad Update: Q4 A Mixed Bag In Terms Of Spending
paidcontent.org 1/22/2009 — The latest round of search-ad spending reports offer some both good and bad news on Q4: AdGooroo found double-digit growth in some areas, while Efficient Frontier reported that overall search spending dropped 8 percent year-over-year —the first ...
Google, Microsoft, Yahoo as Ford, GM and Chrysler
blogs.zdnet.com 12/22/2008 — Could Google, Microsoft and Yahoo be the equivalent of Ford, GM and Chrysler more than 60 years ago?
That thought provoking question was raised by Bernstein analyst Jeffrey Lindsay, who cooks up weekend missives designed to make you go hmmm. The ...
Microsoft Search - Will It Always be an Oxymoron?
marketingpilgrim.com 1/16/2009 — Military intelligence. Jumbo shrimp. Business ethics. All classic oxymorons. For those of us in the internet marketing biz probably the most obvious one is Microsoft Search.
In light of the changes that have just occurred at Yahoo! there is renewed ...
Yahoo Search Share Rises Again...And Google Falls!
businessinsider.com 2/18/2009 — Last month we reported a potentially important change in search-market share trends: After years of steady decline, Yahoo's domestic share numbers (YHOO) had increased for five months in a row . Well, the good news continued in January, with ...
Microsoft Still Wants Yahoo Search
marketingpilgrim.com 1/24/2009 — Well, Microsoft, you just cut 5000 jobs and missed your Wall Street estimates . What are you going to do now? If you guessed they’re going to Disney World, you’re wrong. No, according to Steve Ballmer, they’re looking to drop some ...
Google Dumps Yahoo, Which Should Come as a Shock Only to Yahoo
kara.allthingsd.com 11/5/2008 —
When reports came out last week that Google and Yahoo were downsizing their controversial advertising deal, I told a Yahoo exec I happened to be having dinner with that that it was the surest sign that the search giant was about to dump the ...
Pay Per Post: Google Uses Every Trick To Beat Yahoo In Japan
techcrunch.com 2/9/2009 — Google is undoubtedly the dominant search engine globally , but in a few countries such as Korea ( Naver ), Russia ( Yandex ) or Japan, local competitors are winning. Especially Nippon, the country with the world’s third biggest Internet ...
Google: Is The Search Ad Business In Trouble?
blogs.barrons.com 12/22/2008 — It has been the conventional wisdom in the online advertising sector that while the display ad business was headed for rough time as the economy eroded, search-based ads would hold up better. The theory is that display ads, paid for on a CPM, or cost ...
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