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Ubisoft: Wii is a “Girl-Driven” System
Ubisoft: Wii is a “Girl-Driven” System
Ann Hamilton, a senior brand manager with Ubisoft, said that Nintendo’s Wii console is a “girl-driven system,” and is one of the main reasons the Wii has had such success in the marketplace. “What’s driving the Wii sales is the use of Wii by women, girls and ...
NPD: Nintendo Drives '08 Industry Sales Past $21 Billion
NPD: Nintendo Drives '08 Industry Sales Past $21 Billion
gamedaily.com — As people flocked to stores buying Wiis, they also bought Wii Play, which became the best selling... title in '08. Five of the top 10 games for the year were from Nintendo. (more) NPD: Nintendo Drives '08 Industry Sales Past $21 Billion
 Game industry finally  notices girls
Game industry finally notices girls
tulsaworld.com — Game industry finally notices girls Design, baby-sitting video games target a growing market By JASON ASHLEY WRIGHT... World Scene Writer Published: 1/13/2009 2:22 AM Last Modified: 1/13/2009 3:54 AM Pink for girls, blue for boys. Those are the ... (more) Game industry finally notices girls
 Nintendo Wii - Plug & Play WiiZii mod brings external HDD support to Wii and super fast ISO loading!!!
Nintendo Wii - Plug & Play WiiZii mod brings external HDD support to Wii and super fast ISO ...
maxconsole.net — Plug & Play WiiZii mod brings external HDD support to Wii and super fast ISO loading!!! The... incredibly savvy Matrix team has exclusively lifted the lid on their upcoming product - the WiiZii! The Matrix WiiZii is a completely solderless plug and ... (more) Nintendo Wii - Plug & Play WiiZii mod brings external ...
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Ubisoft says Wii a 'female-driven platform'
Joystiq [Nintendo] — ... over the past two years, jumping from 50% in 2006 to 57% in 2008. But are they solely responsible for the Wii's success? We'd say not, but it's important to note that female gamers probably take up a notable chunk of the overall casual audience that has been so responsive to the Wii. In our experience, however, we've found that a game's ability to be fun to play overcomes all obstacles, including the huge chasm between us boys and the fair sex. [Via Endsights] Ubisoft says Wii a 'female-driven platform' originally appeared on Nintendo ...

"Wii Is Driven By Girls And Women" [Ubisoft]
Kotaku — ... and even Tim Curry knows that. But what's more, publisher Ubisoft says, females drive the Nintendo Wii. According to Ann Hamilton, senior brand manager with game publisher Ubisoft, "What's driving the Wii sales is the use of Wii by women, girls and families... It's a really female-driven platform." A female driven platform? Look at the console's sales figures. Ubisoft, we think you mean, it's a human driven platform. Game industry finally notices girls [Tulsa World via Endsights ]

Ubisoft: Wii is, like, totally driven by girls
Joystiq — ... that's shared among other organizations, including Tulsa-based developer Tornado Studios (Medal of Honor: Allied Assault), which notes that since the debut of the Wii and DS the company has seen "a much higher influx of female gamers." Even so, while we applaud efforts to put controllers -- any controllers -- in the hands of the women, we just wish the industry wouldn't continue to vomit shovelware into the market under the guise of good intentions. [Via Endsights] Ubisoft: Wii is, like, totally driven by girls originally appeared on ...

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