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usatoday.com - 4/20/2009

TiVo to sell instant data on what people watch, fast-forward

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(TIVO) will challenge Nielsen, whose audience ratings provide the basis for most ad sales, with Stop/Watch Local Markets. It will supplement TiVo's measurements of national TV audiences with data from all but the smallest of the nation's 210 markets. TiVo will offer stations, advertisers and ...

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