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adage.com - 1/19/2009
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NEW YORK (AdAge.com) -- Time Inc. leads the big magazine publishers in building a digital business, but the industry as a whole still has a lot of work to do if it's prepping for a post-print universe, according to new analysis and estimates by Advertising Age.
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Mag Publishers: Digital Barely Made A Dent In '08 Ad Revenues
paidContent —
... Magazine publishers can expect an even tougher year of declining ad pages. And the promise of digital ad sales someday making up for print losses is looking ever more distant. An AdAge survey of mag companies' digital revenues show that even those that have been most active on the online front have a long way to go. ...
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