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adage.com - 10/28/2008

The Broadcast Ad Model Is Broken. Now What?

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NEW YORK (AdAge.com) -- Virtually all parties involved agree the current broadcast advertising model is broken, or at the very least inadequate. What they don't yet agree on is the solution, leading to mass confusion as networks scramble to create their own measurements in a race to ...

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Wired: Epicenter:  Measuring the Impact of Social Media for TV Advertisers

Politweets:  @meaganfish We'll need an update profile pic for the day. Palin it up.

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youtube.com - 11/1/2008

Broadcast Yourself. (video)

— youtube.com — Share your videos with friends, family, and the world (more) Broadcast Yourself. (video)

Comments vote downundo vote up Boing Boing found this 11/1/2008found this

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imbroadcast.com - 10/23/2008

IM Broadcast

— imbroadcast.com — IM Broadcast Home Login | Sign Up | Help search left Search for in search right left bar Home Watch Channels Groups Community Upload right bar Recently Viewed All videos break Featured All videos Izea's Ted Murphy on SocialSpark Ted Murphy of ... (more) IM Broadcast

Comments vote downundo vote up D' Technology Weblog found this 10/23/2008found this

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youtube.com - 10/29/2008

Broadcast Yourself.

— youtube.com — Sign Up QuickList ( 0 ) Help Sign In Worldwide (All) English Close Close Set Your Country Content Preference (What is this?) Choose which country's videos, channels, and activity filters (for example, "Most Viewed"), you would like to view. Close ... (more) Broadcast Yourself.

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Comments vote downundo vote up NewTeeVee found this 10/29/2008found this

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Measuring the Impact of Social Media for TV Advertisers
Wired: Epicenter — ... Given the impact of Nielsen's ratings on television advertising rates, they are constantly criticized for bias, skewed samples and poor measurements of popularity. NBC Universal Research President Alan Wurztel recently said "we're in the primordial soup" regarding audience measurement. Now Networked Insights says that Nielsen isn't fully measuring the impact of social networks on television audiences. ...

@meaganfish We'll need an update profile pic for the day. Palin it up.
Politweets — ... on my soul. Help me... 10:19 AM Oct 28th from web in reply to mbj @ chadrichards Agreed. Let them experience your brand on their terms. They chosse the level and degree of interaction. This optimizes SM. 5:41 AM Oct 28th from web in reply to chadrichards Is social media the best way to reach young adults? http://tinyurl.com/6hkacs Thoughts? 5:35 AM Oct 28th from web The traditional broadcast advertising model is broken: http://adage.com/mediaworks... How will you fix it? Change. 5:19 AM Oct 28th from web ...