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jkontherun.com - 12/25/2008

Sony’s Netbook “fits in a pocket”, Might Not Fit Netbook Category [jkOnTheRun]

— jkontherun.com — Actually, Sony has this “P-series” VAIO on their notebook section in the SonyStyle store, so maybe netbook... isn’t the right term. Just ask Psion , if you don’t believe me. Eagle-eye reader Jose was browsing Sony’s ... (more) Sony’s Netbook “fits in a pocket”, Might Not Fit Netbook ...

Hardware

Sony

Intel

Comments vote downundo vote up Liliputing found this 12/25/2008found this

4

crunchgear.com - 12/24/2008

Sony Japan follows Sony New Zealand with mysterious new Vaio mobile ad

— crunchgear.com — Following Sony New Zealand , Sony Japan today updated its dedicated Vaio website with a mysterious announcement.... If you click here [JP], you can see a woman getting out a small UMPC-like object out of her hand bag. Clicking on the flash ... (more) Sony Japan follows Sony New Zealand with mysterious new ...

Hardware

Sony

Sony VAIO

PC

Comments vote downundo vote up SlashGear found this 12/24/2008found this

4

joystiq.com - 12/21/2008

Sony to stop using frustrating, wasteful clamshell packaging

— joystiq.com — Earlier this year, CNET published a report stating that the retail usage of clamshell packaging (sealed hard... plastic shells often used to pack electronics) is nearing extinction due to high production costs and environmental concerns. Amazon was ... (more) Sony to stop using frustrating, wasteful clamshell packaging

Hardware

Sony

Comments vote downundo vote up Joystiq [PlayStation] found this 12/21/2008found this

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PS3 costs 53% less to make now than at launch
Joystiq [PlayStation] — ... It's well known that Sony's latest console is a powerful, expensive piece of tech. When Sony launched the PS3, it lost over $200 on every unit sold -- in spite of its $600 price point. However, over time Sony has been able to reduce the costs of manufacturing the ...

PS3 Cheaper Than Ever to Make, Sony Still Losing Money on Every One [PS3]
Gizmodo — Making a PS3 today costs Sony less than half of what it did at launch—$445, down from $840. And Sony, wouldn't you know, still loses a bucketful of money on every system. So, at launch, the PS3 cost Sony about $840 to make, according to iSuppli, and they sold them for $599, resulting in a tidy loss of $200 a pop. By stripping out over 1200 parts and features like PS2 backward-compatibility, Sony has cut their costs to just $445 per PlayStation 3. Which they sell for 400 bucks, meaning they still lose about $45 a system. That, friends, is why ...

Sony could break even on PS3 in '09, finally get agressive with pricing
Joystiq — ... Back in January, Sony Computer Entertainment president Kaz Hirai told Reuters that he'd very much like the company to turn a profit on PlayStation 3 in early 2009. Going by a new report on the actual manufacturing costs of the system, Hirai may get his ...

PS3 teardown: 30% less parts, $300 cheaper
Engadget — ... When the gang at iSuppli first tore open a PlayStation 3 back in November 2006, they pegged the cost to build the $500 model was $805 in materials. Now they're back and looking inside the $400 version, which they estimate is $448.73 in parts -- still a loss leader ...

PS3 Now Cheaper To Produce
Ubergizmo — ... manufacturing process with Sony slashing the production cost of its PS3 to a mere $448.73, they're still making a loss on each console sold as the highest priced model in the market is retailing for $399. At least they aren't bleeding as much as when the PS3 was first launched - back then, it cost $840 to build a single PS3 despite being sold at $599. Guess it will take a fair bit more time for Sony to learn from Nintendo as the latter is making money off every single Wii it sells. [Press Release] ...

iSuppli Tears Down New PS3 and Finds it Cheaper to Build
I4U News — ... it builds. Today's Ps3 costs much less to build at about $448.73 for the model selling for $399. Sony is now losing only about $50 per PS3 it sells. Keys to the significantly lower production cost are smaller nanometer scale cell processor and graphics hardware that have moved from the 90nm original parts to 65nm parts today. The Sony Cell chip is estimated to be cheaper at $46 today compared to $89 in 2006. Sony may actually see a profitable PS3 in the not too distant future. Via BusinessWeek Posted on Wed, 24 Dec 2008 12:00:00 CST | by Shane McGlaun ...

PlayStation 2, not PS3, gets price cut. Will sell for $99 April 1
SFGate: The Technology Chronicles — ... last night in a statement to Joystiq. But the reality remains that Sony will eventually drop the price of the PS3, which starts at $399, compared to $250 for the Nintendo Wii and $200 for the most stripped down Xbox 360. So if not now, look for something maybe around the time of E3 in early June. Or it could be something Sony holds on to until the holiday season. One analyst as recently as December put the component costs of the PS3 at $448.73, according to a Businessweek story , so Sony may not be ready to cut the cost just yet and prolong its losses for the PS3. Back to ...