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techcrunch.com - 3/24/2009

Study: In-Game Video Advertising Trumps TV Advertising In Effectiveness

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A study commissioned by NeoEdge Networks , a Mountain View, CA-based casual gaming advertising network, says (surprise, surprise) that video advertising within online games is more effective than TV advertising. Preliminary results of the study, which will conclude at the end of this month, ...

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sfgate.com - 3/31/2009

Online advertising, not bad, but could be better

— sfgate.com — Online advertising managed to avoid the steam rolling that many industries suffered in 2008, but nevertheless saw... its growth slow as marketers cut back amid the recession. Annual ad spending... (more) Online advertising, not bad, but could be better

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Around the Web 3.24.09: iPhone traffic, Zeebo consoles and Warner Bros. archives
L.A. Times Tech Blog — ... squeezes margins for video content too. NYT -- Skype plans to dial up business for money. TechDirt -- What does a recession look like? Slate finds out, via Flickr. -- Warner Bros. tries to lift DVD sales by cracking open its vault of classic movies. ArsTechnica -- Are ads embedded in video games more effective than TV commercials? TechCrunch -- Alex Pham ...

Advertising In Video Games
Inventor Spot - Inventions, Innovations, and Interesting Ideas for the Inventor in All of Us — ... nature - you see the ads, but primarily register them in your subconscious), I suppose that the ad-based revenue sites are about all that researchers have to go by for data. And I don't mind ads for real products visually represented in my gaming world if they are properly inserted.  And as long as my dwarf fighter can't dine at Pizza Hut while wearing Levi's jeans, smoking a Marlboro , and having a Coke and a smile. SOURCES: Wikipedia , Gamer Limit , Tech Crunch , Crunch Gear , CNET