ted.me - 3/2/2009
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Forrester Research : “Why You Should Pay Bloggers To Talk About Your Brand”
This morning Forrester Research released a new brief about “Sponsored Conversations” written by analyst Sean Corcoran with support from Josh Bernoff, Jeremiah K. Owyang, Thomas Cummings and ...
forrester.com - 3/2/2009
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forrester.com —
For Interactive Marketing Professionals ( Length: 6 pages
) Executive Summary ( This is a document excerpt...
) Kmart gave some bloggers a free shopping spree in exchange for a blog post about the experience a practice we call sponsored conversation. ...
(more)
Add Sponsored Conversations To Your Toolbox by Sean ...
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Do sponsored posts belong in a newsroom?
Lost Remote —
... a research brief that advises marketers to pay bloggers to post about their products. They do note that there should always be transparency. ...
Matt Cutts vs Ted Murphy on Paid Blogging & Sponsored Conversations
Search Engine Journal —
... with press passes and comp dinners is not much different than sending them a giftcard to do shopping for their family. If I placed a NoFollow on every company which has hooked me up with a free drink, a hotel room, dinner or an AdWords $100 credit giftcard … well, there wouldn’t be many outbound organic links to any of the search engines or search marketing conference companies from Search Engine Journal.
Interestingly enough, the man behind the KMart campaign, Ted Murphy, has his own blog post on the Forrester study : ...
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