Hirai on Game Industry and Global Financial Woes
Edge Online - Interactive Entertainment Today —
... Speaking to The Financial Times , the global PlayStation chief said, "As long as we can generate excitement, then we will be less affected than other industries." He added, “we’re getting to the point where price becomes more important”. ...
Sony (SNE) fails holiday pricing test for PS3
BloggingStocks —
... According to the FT, "Sony, the Japanese consumer electronics group, has ruled out cutting the price of the PlayStation 3 console before Christmas, insisting that the PS3 is better value than rivals half its price." Since the Nintedo Wii has outsold the PS3 almost every month since Sony hit the market with its new product, it is hard to see why that would change. ...
Sony PS3 will see no Price Cut for Christmas says Sony
I4U News —
... would like to see a price drop amidst the much lower pricing of the Xbox 360 and the economic uncertainties. I agree that there is a lot of value inside a PS3. You get a Blu-ray player and hard drive along with great media features and video games. In the end it is though a question if the Xbox 360 or the Wii delivers equal fun for much less money if you just look at game play. More details on the Financial Times . The new 80GB Sony PS3 sells for $399.99 on ...
Sony (SNE) fails holiday pricing test for PS3
BloggingStocks —
... According to the FT, "Sony, the Japanese consumer electronics group, has ruled out cutting the price of the PlayStation 3 console before Christmas, insisting that the PS3 is better value than rivals half its price." Since the Nintedo Wii has outsold the PS3 almost every month since Sony hit the market with its new product, it is hard to see why that would change. ...
No PS3 Holiday Price Cut, Sony Exec Admits
InformationWeek - All Stories And Blogs —
A Sony executive says the company doesn't plan to cut prices for the PlayStation 3 video-game console before Christmas, despite Microsoft's recent move to slash prices for the Xbox 360 by as much as 30%. Kazuo Hirai, president and group chief executive of Sony Computer Entertainment, told the ...
No PS3 Holiday Price Cut, Sony Exec Admits
TechWeb —
A Sony executive says the company doesn't plan to cut prices for the PlayStation 3 video-game console before Christmas, despite Microsoft's recent move to slash prices for the Xbox 360 by as much as 30%. Kazuo Hirai, president and group chief executive of Sony Computer Entertainment, told the ...
Sony Xbox360
Technology: Technology blog | guardian.co.uk —
... of gaming. He also recognises that "Because of the amount third-party publishers have to invest to produce a game for this generation, it's really hard for them to justify releasing on only one platform." Well, on one minority platform. Two minority platforms makes more sense. I think we can be confident that support for its rival is not the reason why Sony is failing to respond to Microsoft's price cuts on the Xbox 360, except for bundling 80GB instead of 40GB drives. The FT reports : "The answer is yes, if you're asking, 'Are these the prices we're going with this ...
Microsoft, Sony Feud Continues With Console-Based Worlds
paidContent —
... of the Xbox 360 to $199 in September, making it half the price of the cheapest PlayStation 3. But in an interview with the FT, Kazuo Hirai, president of Sony Computer Entertainment, said that the company wouldn't come down on the PS3's prices before Christmas, insisting that the console was already a much better value than the 360 or the Nintendo Wii. ...
Sony Has No Plans to Reduce PlayStation 3 Pricing for Holidays
X-bit labs —
Sony Computer Entertainment Inc. has no plans to respond to Microsoft s aggressive price-cuts of the Xbox 360 video game console in the European Union and the United Stations with similar moves concerning the PlayStation 3 this holiday season, the head of SCEI said in an interview. The answer is yes , if you re asking, Are these the prices we re going with this Christmas? said Kazuo Hirai, president and group chief executive of Sony Computer Entertainment, in an interview with the Financial Times . Microsoft recently reduced the price of its Xbox 360 Arcade ...


