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Microsoft Looks For Growth In Hipster T-Shirt Business (MSFT)
Silicon Alley Insider —
Microsoft's (MSFT) ad agency has finally cooked up something cool -- retro t-shirts we might actually buy.
AdAge: Microsoft is going from marketing computer programs to making clothes, with a new line of graphic tees dubbed "Softwear by Microsoft."
"Softwear," instead of software. Get it?
It's no surprise that Crispin Porter & Bogusky-the agency Microsoft is relying on to make it cool-had a hand in the line of urban geek shirts expected to hit select stores on December 15. Crispin conceived of the collection, the branding and many of ...
Microsoft to sell line of "softwear" shirts
The Microsoft Blog —
Microsoft is set to start selling a line of retro-style graphic t-shirts, called "Softwear by Microsoft," on Dec. 15, as part of the company's $300 million campaign to reinvent its image. From the "Softwear" Web site : This is Softwear by Microsoft. A clothing line that taps the nostalgia of when PCs were just starting to change our lives. With retro logos, classic photos, and geek-chic iconography, these pieces showcase the DOS days of the software company that now connects over a billion people. Advertising Age ...
Microsoft’s Latest Innovation…T-Shirts! Nostalgic ones! Designed in Collaboration With a Famous Rapper!
Technologizer —
Softwear by Microsoft A billion people may use Microsoft products, but until now, just about nobody has worn them. All that changes–maybe–starting December 15th, when the company’s retro-themed Softwear by Microsoft T-shirts hit the market. Including some designs by rapper ...
Microsoft’s Latest Innovation…T-Shirts!
Technologizer —
Softwear by Microsoft A billion people may use Microsoft products, but until now, just about nobody has worn them. All that changes–maybe–starting December 15th, when the company’s retro-themed Softwear by Microsoft T-shirts hit the market. Including some designs by rapper ...
Softwear by Microsoft
Geek In Disguise —
getting widely ridiculed on the web, I think Softwear by Microsoft is actually quite cool. Sad I know… Expect them on the catwalk next season. My personal favourite is Albuquerque above In stores Dec 15th. Which is handy as I’m in Redmond on Dec 15th :)
Call me a fanboy but I still want one
The Inquisitr » Technology —
... Just in time for Christmas word has it that Microsoft is getting into the consumer market t-shirt business. Previously the only time you could get any Microsoft schwag like this was by either going to a conference or by knowing someone. That is all changing as you can now order some custom designed t-shirt goodness right from the Microsoft store; or apparently in retail stores on December 15th. ...
Momento Monkeyzen: Camisetas retro de Microsoft
Gizmología —
Parece broma, pero no, Microsoft pondrá a la venta en una edición especial algunas camisetas relacionadas con su etapa de los años ‘80, los gloriosos años ‘80.
El 15 de diciembre pondrán las camisetas a la venta, no se sabe si localmente en EE.UU. o en internet, pero esta de MS DOS tiene que ser mía, como sea.
Enlace: Softwear by Microsoft
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News roundup: Softwear, malicious and comfortable, plus adult gamer demographics
The Seattle Times: Microsoft Pri0 —
"Softwear by Microsoft." That would be the next chapter in the marketing campaign for Microsoft by hot-shot ad firm Crispin Porter & Bogusky. AdAge reported Friday on the clothing line, which debuts Dec. 15. The design at left is called "THE MISDEMEANOR EVERYONE DESERVES A SECOND CHANCE".
Read on for the latest on how Microsoft Silverlight allowed Netflix to cut 50 customers service jobs; malicious software, another take on in-game advertising's prospects; and new details on adult gamers.
Microsoft Softwear
SuperSite Blog —
Next week, Microsoft will begin selling a new line of retro clothing: "Software by Microsoft is a clothing line that taps the nostalgia of when PCs were just starting to change our lives,” a Microsoft statement reads. "With retro logos, classic photos, and geek-chic iconography, these pieces showcase the DOS days of the software company that now connects over a billion people." Here are some of the designs: So, people will ...
SOFTWEAR by Microsoft
Redmond Pie —
Next week, Microsoft is going to unveil a new product line – clothing in collaboration with thinkcommon.com
This is softwear by Microsoft. A clothing line that taps the nostalgia of when PCs were starting to change our lives. With retro logos, classic photos, and geek-chic iconography, these pieces showcase the DOS days of the software company that now connects over a billion people.
Microsoft Softwear designs consists of old-school looking t-shirts some of which could be seen as follows: ...
Microsoft se lance dans la mode !
TrendsNow —
Microsoft lancera le 15 décembre 2008 une marque de t-shirts baptisée " Softwear " (vous noterez le jeu de mots), en proposant une collection de tees masculins, rappelant les débuts de la technologie des PC avec des icones et motifs dans un style rétro-geeks. Réservé aux fans ! ...
softwear by microsoft: dos not compute
technabob —
... says that these shirts should already be available in “select stores”, but there’s no “where to shop” or “buy” link to be seen at Softwear’s site. Tell us if you know where these things are sold. But don’t buy them. Or buy them. I don’t know. It’s all too weird. ...
Laugh all you want, but the Microsoft Store could be great
CrunchGear —
... they’d have 7 installed on some computers and push the buy-now-upgrade-free idea. Microsoft hardware puts out some solid stuff, so they can have the place stocked with their latest wireless keyboards and Bluetrack mice. They can have Zunes stocked with music (how many people have actually touched one?) and Zune clients open with all the Live connections that come with it. Maybe a gaming rig with the new Sidewinder gear. Having these actually cool shirts there wouldn’t hurt.
They mustn’t push too hard, though; the ...
Softwear by Microsoft A Clothing Line
D' Technology Weblog —
... Martix Tee at Urban Outfitters for $9.99.
A BILLION PEOPLE CAN’T BE WRONG This is Softwear by Microsoft. A clothing line that taps the nostalgia of when PCs were just starting to change our lives. With retro logos, classic photos, and geek-chic iconography, these pieces showcase the DOS days of the software company that now connects over a billion people.
More info: Softwear by Microsoft
10 Things to Give Steve Ballmer for His Birthday
Microsoft Watch —
... ? If not, a Microsoft Softwear Tee might be just the thing for Steve. According to the Softwear Website , the T-Shirts are only available in stores in eight citiesand Seattle isn't among them. I recommend the ...
