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Five location-based services to watch in 2009
VentureBeat — ... You could argue that Sense Networks isn’t an LBS company. But it has developed a location-based nightlife application for the Blackberry called ...

Panjiva: Panning for Gold in Numbers [GigaOM]
GigaOM Network — Instead of trying to finish up nearly half a dozen unfinished posts, I ended up spending my entire weekend curled up with Ian Ayers’ Super Crunchers, a book that talks about how analyzing numbers can open doors to incredible insights. When you look at our increasingly sophisticated network architectures, ...

Startup Pans for Gold in Your Phone's Location Data
Wired: Epicenter — ... Now Sense Networks wants to determine where the hot spots in San Francisco in real time with an app for the iPhone and Blackberry which puts the crowd on a dynamic map. And it says it can predict twice as well as the telcoms can whether a subscriber will respond to an ad or download a given application. ...

Sense Networks: 4 Million Sensors to Help You Find a Party in San Francisco
ReadWriteWeb — ... lab at MIT and in our post we questioned whether there is any practical value in WikiCity currently - or is it simply "info porn". In this post we look at a commercial company that is doing much the same thing - data mining and real time analytics - and trying to make a business from that. The company is Sense Networks and its stated aim is to index the real world "using real-time and historical location data for predictive analytics across multiple industries." Sense Networks was founded by top computer scientists from MIT and Columbia University. ...

In Depth: 7 start-ups Microsoft should buy
Techradar - All the latest technology news — ... ahead of the iPhone for browsing and it would be the perfect proof of concept for Azure; two birds with one investment. 2. Sense Networks Microsoft wanted Yahoo to compete with Google on search because of all the money available from advertising on search results. The next big thing is mobile search, where Google isn't making a dent. This is a trickier problem because when you're on the go adverts have to be much better targeted to interest you. Sense Networks's Citysense (www.citysense.com) could do that; it combines travel data from ...

The Emerging World of Real-Time Cellphone Data
ReadWriteWeb — ... said that people often think of the negative use of aggregate cellphone activity (in particular the threat to privacy), but there are also positive security uses. For example it can alert you to potential troublespots. Or it can help detect car accidents or fires by checking cellphone activity variations. These are some of the commercial activities for real-time cellphone data. As yet we haven't seen too many companies using such data, but one we reviewed recently was Sense Networks. It has a product called Citysense, an iPhone and Blackberry app that ...

Sense Networks gets $6M in hotly contested deal for “tribe” advertising
VentureBeat — Sense Networks, a company that can track “tribes” of people — those who say, like the same bars and same movies — to better target them with instant advertising, has raised $6 million in new venture financing in a hotly contested deal. The scuffle came after both investors expressed keen interest in Sense’s notable approach to targeting advertising: Sense uses something called “clustering,” serves ads to other people who have similar tastes — for example, to those who ...

$6 Million For Sense Networks? Makes Sense.
TechCrunch — ... has led a Series B funding round in Sense Networks, a NY-based developer of nifty machine-learning technology that allows for digital indexing and ranking of real world locations based on movement data. According to ...

Carnival of the Mobilists #180
mTrends - mobile media lifestyle trends - m-trends.org — ... reviews, random tweets and media. Mark K. Kramer points us on Smart Mobs to an interesting article written by h+ Magazine called We the People are the Watchers on the Open Source Sensing initiative, an area with lots of innovation and new business opportunities.“Cheap ubiquitous sensing has the potential to turn the worlds of privacy and civil rights upside-down”. Note also last weeks’ $6 Million Series B funding round by Intel Capital in Sense Networks . App Stores Carlo Longino has a insightful post at MobHappy on why ...

Intel and Qualcomm Are Dueling With Dollars [GigaOM]
GigaOM Network — ... deals in the wireless industry fall to $1.2 billion, a 43 percent drop from the first half of 2008. The number of deals, meanwhile, fell 31 percent, to 121. The most active investors in the space? Qualcomm and Intel. Qualcomm is defending its mobile turf against Intel’s encroachment, and strategic investments appear to be a weapon both are deploying in an attempt to get an edge. Intel is placing bets on applications such as SoonR and Sense Networks, but is also betting on WiMAX semiconductors as well as a programmable ...