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isuppli.com - 12/29/2008
Second-Generation PlayStation 3 Features Cost Reduction, Supplier Shifts — iSuppli Corporation
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Sony Corp.’s new-generation PlayStation 3 (PS3) features a cost-reduced design due to integration and some key changes in components from the previous-generation model, according to a teardown conducted by iSuppli Corp. Based on pricing from October 2008, the latest version of the PS3 carries a ...
businessweek.com - 12/23/2008
Teardown of Sony's PlayStation 3
— businessweek.com — (more) Teardown of Sony's PlayStation 3

Comments vote down Joystiq [PlayStation] found this 12/23/2008found this
iSuppli: Sony Still Losing $50 With Each PS3 Sold
gamasutra.com - 12/23/2008
iSuppli: Sony Still Losing $50 With Each PS3 Sold
— gamasutra.com — divider December 23, 2008 iSuppli: Sony Still Losing $50 With Each PS3 Sold iSuppli: Sony Still Losing... $50 With Each PS3 Sold Research firm iSuppli says that Sony continues to sell PlayStation 3 hardware at a loss, losing about $50 with each unit ... (more) iSuppli: Sony Still Losing $50 With Each PS3 Sold

Comments vote down Kotaku found this 12/23/2008found this

Blog Reactions

Silicon Alley Insider:  Sony's PS3 Cost-To-Build Falls 35%. Pass On The Savings! (SNE)

Crave: The gadget blog:  Why Sony needs to (but can't) drop the price of the PS3

Technology: Technology blog | guardian.co.uk:  PlayStation 3 may be having a poor US holiday

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Blog Reactions

Sony's PS3 Cost-To-Build Falls 35%. Pass On The Savings! (SNE)
Silicon Alley Insider — ... It costs Sony $448.73 to build a PS3, says a teardown analysis by market research firm iSuppli. That means Sony still loses a pretty penny on every $400 gaming console it sells, but it's a huge improvement over just last year, when it cost Sony a whopping $690.23 to make a PS3. ...

Why Sony needs to (but can't) drop the price of the PS3
Crave: The gadget blog — ... In a report that could send shock waves through the video game industry, market research firm iSuppli has detailed the real cost and new savings found in Sony's second-generation Playstation 3. ...

PlayStation 3 may be having a poor US holiday
Technology: Technology blog | guardian.co.uk — ... Sony is trying to reduce the cost of the PS3 by, for example, leaving out PS2 compatibility, and increasing the integration of parts. A new report from iSuppli estimates the cost of a PS3 at $448.73, against its US retail price of $399, so Sony is still losing a lot on each one, if you bear in mind the distribution, sales and marketing costs. And it will never catch up with Nintendo (the Wii is lower technology and was profitable at launch) or Microsoft, which came out first and will always be a year further down the cost reduction curve. ...

Calls Increase for PS3 Price Cut
Technologizer — ... But Sony is in a bind now, because its console is still too expensive to manufacture. In October, market researcher iSuppli cracked open the Playstation 3 and analyzed its innards. The total cost was down 30 percent from the first-generation, to $448.73, but that still means Sony is losing money on every $399 console it sells. A price drop doesn’t seem wise after the company posted its ...

Playstation 3 Now 70% Cheaper … To Build.
Technologizer — ... Nonetheless, it was only a few weeks ago that Sony’s chief executive, Howard Stringer, said the company would lose money on every console sold if the price were lowered. Both claims can’t be right, so one of these Sony execs doesn’t have his facts straight. ...

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Sony PS3 Costs Less To Make, But Still A Money Loser — InformationWeek - All Stories And Blogs 12/30/2008
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