Leave a Comment

A Linking Strategy Is About More Than Just Quality Content
SearchEngineWatch Experts — ... was based on that premise. A link is like a citation, so if you provide good information -- or funny stories -- they have a tendency to get links from other Web sites. Sure, forum signatures and social media links are valuable now, but there's no substitute for a well-written article with authority. And this is becoming especially true as things move to "trust rank." Join us for Search Engine Strategies London February 17-20 at the Business Design Centre in Islington. Don't miss the definitive event for U.K. and European marketers, corporate decision makers, webmasters and ...

Web Analytics 101, Part 2
SearchEngineWatch Experts — ... (formerly ClickTracks). Take a close look at what your needs are and find a tool that's good match. Let me reemphasize the importance of first establishing goals and then using these tools to help measure against those goals. A good analytics strategy is very well worth it. Join us for Search Engine Strategies London February 17-20 at the Business Design Centre in Islington. Don't miss the definitive event for U.K. and European marketers, corporate decision makers, webmasters and search marketing specialists! ...

Talking Mobile & Local at OMMA Social
BIA/Kelsey Blog — ... We’re seeing a similar concept emerge in search marketing. As the mobile web becomes more and more like the online web that we know, mobile search campaigns and SEO practices meld with existing online efforts (we’ll discuss this at SES London next month). ...

Track Those Alternate Conversions
SearchEngineWatch Experts — ... would be to set the value of the download transaction to $2.50, and credit only half of the revenue to the converting campaign. Is this the right balance? It's not easy to say. Tuning this type of balance is essentially a method for deciding which part of the marketing mix you want to emphasize. Do you want to emphasize the up-front relationship development? Or the last conversion step? Marketers have had to make those types of decisions since the dawn of civilization. Join us for Search Engine Strategies London February 17-20 at the Business Design Centre in Islington. ...

Yahoo's New Era
SearchEngineWatch Experts — ... outside your burning desire to continue the incestuous circle. Let's talk about strengths. Yahoo needs solid management that has the ability to move people around as needed. Yahoo needs expertise in how to allocate intangible assets (read: human talent) and create the paths necessary for proper communication and align the channels for growth. Guess who's known for having solid experience in all these areas and more? Welcome Carol, I'm excited about the change! Join us for Search Engine Strategies London February 17-20 at the Business Design Centre in Islington. Don't miss ...

2009 is a Year of Change for Travel Search Marketing
SearchEngineWatch Experts — ... from readers about the biggest travel marketing challenges you have in this economy, so we can address those issues in future columns and at upcoming conferences. Join us for Search Engine Strategies London February 17-20 at the Business Design Centre in Islington. Don't miss the definitive event for U.K. and European marketers, corporate decision makers, webmasters and search marketing specialists! ...

Link Building 101, Part 1
SearchEngineWatch Experts — ... Next week, we'll look at off-site SEO and methods you can use to generate external links back to your site. Join us for Search Engine Strategies London February 17-20 at the Business Design Centre in Islington. Don't miss the definitive event for U.K. and European marketers, corporate decision makers, webmasters and search marketing specialists! ...

Is Your Landing Page Relevant?
SearchEngineWatch Experts — ... , you should also spend time measuring how your pages perform. Remember, it's not just the searcher who judges your site; the search engines themselves observe the relevancy of the page to the SERPs and the searcher. The best way to succeed online is to build with your audience in mind. Join us for Search Engine Strategies London February 17-20 at the Business Design Centre in Islington. Don't miss the definitive event for U.K. and European marketers, corporate decision makers, webmasters and search marketing specialists! ...

Users and Search Engines Want the Same Things
SearchEngineWatch Experts — ... there's definitely room for improvement. Users and search engines are both important to your small businesses success. Search engines can bring the traffic, but if your site doesn't cater to users with content and architecture, they're going to get confused and leave. Consider serving your users and your rankings at the same time. You'll save steps in the process. Saving time and money is always a great way for small business owners to get ahead of their competition. Join us for Search Engine Strategies London February 17-20 at the Business Design Centre in Islington. ...

Using Search to Help you with Search Engine Optimization
SearchEngineWatch Experts — ... . Social bookmarking sites also include tags. Adding your link to the site along with the appropriate keyword tag will allow you to get a link on that page: Certainly, you can perform several searches. These are really only the beginning. Link research can take time, especially when you're manually doing these searches and visiting sites. Make sure to refer to this list, or bookmark this article, so you can refer to it in the future on your quest for links. Join us for Search Engine Strategies London February 17-20 at the Business Design Centre in Islington. Don't miss ...

Google and the Obama Administration
SearchEngineWatch Experts — ... Plenty of tools can be easily and cheaply acquired that won't feed one company's financial agenda. You're perhaps the most popular president of all time. You don't need Google equity to hear the messages sent by the people. Now that you have the office, you can set your own standards for communication and people will adopt the tools. The media will dispense the information as it always has, with checks, balances and free hype for all. Very truly yours, Kevin M. Ryan Join us for Search Engine Strategies London February 17-20 at the Business Design Centre in Islington. ...

Integrating Marketing Campaigns with Link Development
SearchEngineWatch Experts — ... fit in with your link building plans. Sometimes the agency will say something that sparks an idea for you, or identifies a PR tactic that you can take advantage of in your work. How can your company expand on integrating links into promotions? At your next meeting with anyone involved in marketing, ask a simple question: "How can we get some links out of this?" Some opportunities never considered will be revealed. Remember, good link building is just good marketing. Join us for Search Engine Strategies London February 17-20 at the Business Design Centre in Islington. Don't ...

Local Search Tactics for Tough Economic Times
SearchEngineWatch Experts — ... media efforts continue to deliver meaningful ROI from the investment allocated. Taking a "business as usual" approach probably won't deliver the magnitude of sales leads necessary to survive and prosper in this tough economic environment. If you have expenditures that you can't value through measurement of actual business created, then reallocate those funds to media types that can provide you with proven results. Remember, that which can be measured can be optimized. Join us for Search Engine Strategies London February 17-20 at the Business Design Centre in Islington. ...

Don't Believe Everything You Read
SearchEngineWatch Experts — ... Search engines have a tendency to rank things by age. In some cases, it turns information into misinformation. Anyone who's starting in this industry should read as much as possible. Look out for the contradicting information and do some extra work on that topic. And once you've read about something, test it. Don't take someone else's particular experience as the final answer. What worked on one site at one time is not necessarily what will work for your site today. Join us for Search Engine Strategies London February 17-20 at the Business Design Centre in Islington. Don't ...

4 Ways That Facebook Can Make Big Money
SearchEngineWatch Experts — ... to figure out how to inexpensively sell and fulfill their products and services online. Facebook merchant pages could complement existing small business Web sites or be their exclusive presence. Facebook would generate revenue by taking a micro-payment portion of the transactions. Merchants would welcome an easy and cost-effective offering like this from Facebook. It would also network well with item number one listed above. Isn't that what being social is all about? Join us for Search Engine Strategies London February 17-20 at the Business Design Centre in Islington. Don't ...

Link Building 101, Part 2
SearchEngineWatch Experts — ... column by Justilen Gaspard and Sage Lewis. Join us for Search Engine Strategies London February 17-20 at the Business Design Centre in Islington. Don't miss the definitive event for U.K. and European marketers, corporate decision makers, webmasters and search marketing specialists!

Getting Buy-In Is A Crucial First Step in Enterprise SEO
SearchEngineWatch Experts — ... . Then do the back-of-the-envelope calculation on revenue. Everything usually seems to get easier after that. There are many other aspects and steps in this process, but SEO success starts with the basics. The SEO must get everyone on board with the program first. Once the different departments are on board, they will become engaged in the process, and the SEO's chances of having a positive impact multiply. Join us for Search Engine Strategies London February 17-20 at the Business Design Centre in Islington. Don't miss the definitive event for U.K. and European marketers, ...

Replicating the Web: Will Google Dominate Mobile Search?
SearchEngineWatch Experts — ... of its online deal) with AT for on-deck search applications. But Google seems to be placing its bet on off-deck searches, which are growing as the mobile Web becomes more like the online Web. In other words, online you're free to go wherever you want instead of being more or less stuck with the home page that your ISP gives you. The mobile Web is becoming friendlier to this scenario thanks to devices with full HTML browsers, which bodes well for Google's angle. This week at SES London , Rank Mobile CEO Cindy Crum presented Nokia Forecast data showing that mobile devices ...