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Search Spending Down 8% in Q4; Will Google’s Earnings Report Reflect the Same?
Andy Beal's Marketing Pilgrim —
... Google has never been one to conform to market predictions about its quarterly earnings–something to keep in mind when reading Efficient Frontier’s gloomy prediction for 2008’s fourth quarter. ...
Holy Crap, Search Advertising Actually Shrank In Q4 (GOOG)
Silicon Alley Insider —
... US search advertising spending fell an unprecedented 8% year-over-year in Q4, search marketing firm Efficient Frontier reports. It was the first time search advertising spending declined in a quarter year-over-year since Efficient Fronter began keeping track. ...
Search Advertising - Up, Down, Or Flat
A VC —
This week, Thursday at 4:30pm eastern to be exact, we'll get some important information about the search market when Google announces it's fourth quarter results. I recently sold my Google stock because I didn't want to be long until we get more information about the underlying fundamentals of Google's core business. I'd like to get back into Google at the right time and the right price and their fourth quarter results will be telling.
Jessica Vascellaro has a story in today's WSJ that paints the contrasting views on the search ad market. One one ...
Search Advertising Dropped 8% in 2008: Why Users Should Care
Technology Liberation Front —
... The WSJ reports that a study will be released tomorrow noting an 8% drop in total “paid search” revenues in 2008. Google’s Fourth Quarter results will be released Thursday. While this is clearly bad news for Google, Yahoo!, Microsoft and other companies that sell ads next to the results of their search engines, it’s also terrible news for the Internet users who have come to take for granted not just these free search engines, but the other free services and content cross-subsidized by search ad revenue. A quick look at the offerings pages of ...
Eat, drink, be merry, for tomorrow the earnings come out
GMSV —
... , with many expecting the auction giant to report its first quarterly revenue decline in nearly 10 years. It’s Google’s turn on Thursday, and the latest data from search advertising firm Efficient Frontier is not a positive portent . The company’s search industry spending index was flat for most of last year, but for the fourth quarter, it showed U.S. search ad spending dropping 8 percent from the same period a year earlier. Still, analysts are expecting the search sovereign to show double-digit revenue growth for the quarter. Microsoft also reports, with analysts ...
Search Advertising Revenue Falls 8% ?
The Blade by Ron Schenone, MVP —
... about 8% compared to the same time in 2007. Some are predicting that advertising revenue could fall further as the recession worsens. But some of the big names like Google have not reported as of yet. By this Thursday we should have a better understanding as to exactly where Google is heading.
As revenues shrink bloggers line up receiving food baskets:
Comments welcome.
Source
Search Ad Update: Q4 A Mixed Bag In Terms Of Spending
paidContent —
... The latest round of search-ad spending reports offer some both good and bad news on Q4: AdGooroo found double-digit growth in some areas, while Efficient Frontier reported that overall search spending dropped 8 percent year-over-year—the first quarter of negative growth the company has observed since it started tracking the figures several years ago, per the NYT. ...
Roundup: Obama’s White House reboot, SoCal’s VC slump and more
VentureBeat —
... Search advertising gets hit by downturn — One of the most significant indicators of how bad things have gotten will be Google’s earnings report on Thursday, but in the meantime, a recent study is not encouraging. ...
Why Search Advertising is Down
WatchMojo.com Business & Technology —
Oh, look: search advertising is not recession-proof (told you).
Search advertising might provide better ROI, but it’s good for short-term ROI campaigns, and when people are not interested in buying anything and consumer spending is down, before long, merchants stop spending on search ads.
Video/display ads tend to have a long term ROI horizon, and guess what, they will do fine, because no one [in their right mind] expects a sale off a display banner or video ad, but the people (small businesses and individual) who have powered search ads ...
Search Advertising Dropped 8% in 2008: Why Users Should Care
The Progress & Freedom Foundation Blog —
... The WSJ reports that a study will be released tomorrow noting an 8% drop in total "paid search" revenues in 2008. Google's Fourth Quarter results will be released Thursday. While this is clearly bad news for Google, Yahoo!, Microsoft and other companies that sell ads next to the results of their search engines, it's also terrible news for the Internet users who have come to take for granted not just these free search engines, but the other free services and content cross-subsidized by search ad revenue. A quick look at the offerings pages of ...
Search Spend Declines Slightly, But News Isn't All Bad
ClickZ News Blog —
... released today. Across the board Q4 spending was down by 8 percent year-over-year, though the retail sector increased its spend by 9 percent in the same timeframe. Some of the findings in the report were reported by the Wall Street Journal, including search in the recession. ...
Google exits newspaper industry
BloggingStocks —
... So far, all the hype about a culture of innovation at Google hasn't exactly produced impressive results. You can blame that partly on the economy, but 97% of the company's revenue still comes from online advertising. With numbers like that, you have to wonder how much cash has been spent on exciting new projects that will never produce a return. The growth in online ad revenue has reversed this year and while it should rebound when the economy picks up, the days of ultra-rapid growth seem to be over for now. ...
Google exits newspaper industry
BloggingStocks —
... So far, all the hype about a culture of innovation at Google hasn't exactly produced impressive results. You can blame that partly on the economy, but 97% of the company's revenue still comes from online advertising. With numbers like that, you have to wonder how much cash has been spent on exciting new projects that will never produce a return. The growth in online ad revenue has reversed this year and while it should rebound when the economy picks up, the days of ultra-rapid growth seem to be over for now. ...
