techcrunch.com - 24 days ago
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A big part of the debate about the lead gen scams plaguing Facebook and MySpace via social games is over how much money is being made on these “offers.” Zynga, by far the most successful at building and monetizing these games, is now telling us exactly how much – 1/3 of total ...
techcrunch.com - 24 days ago
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techcrunch.com —
Last weekend I wrote about how the big
social gaming companies are making hundreds of millions of...
dollars in revenue on Facebook and MySpace through games like Farmville and Mobsters. Major media can’t stop applauding the companies long enough ...
(more)
Scamville: The Social Gaming Ecosystem Of Hell
kara.allthingsd.com - 30 days ago
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kara.allthingsd.com —
Microsoft’s MSN is in preliminary talks with MySpace
about using the social networking site’s music service, MySpace...
Music, to help power music offerings on the giant portal. While sources at both companies cautioned the talks were ...
(more)
Exclusive: Microsoft's MSN Is in Early Talks With ...
markpincus.typepad.com - 24 days ago
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markpincus.typepad.com —
Michael Arrington posted over the weekend about CPA
offers within social games and questioned why facebook, myspace,...
zynga and others would expose these to our users. He raises good points about ‘scammy’ advertisers and the bad user experience they ...
(more)
My take on zynga and cpa offers
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The Secret Shame of Social Networking: How Silicon Valley Got Hooked on Scammers
Valleywag —
... of social networking games Zynga, which makes the aforementioned Mafia Wars and Farmville, gets one-third of its revenue from various shady "commercial offers" and lead-generation systems, Arrington reports. Here's how HotOrNot founder James Hong described the social networking cash scene in a TechCrunch comment: ...
Did Zynga Just Blow Up Rival Playfish's $400 Million Sale?
Silicon Alley Insider —
... And it s also bad for legitimate advertisers. TechCrunch speculated that many of the users who accept offers from Zynga and Playfish partners are either teenagers signing their parents up for products and services they don't want, or hucksters gaming the system to repeatedly sign up for the same offer. In both cases, legitimate advertisers -- think Netflix and Blockbuster -- were not, in the long run, coming away with new customers. Rather than put up with the poor ROI, TechCrunch says these legitimate advertisers began to pay less for sign-ups. To make up those lost ...
Zynga Removes Facebook Advertising Promotions
Edge Online - Interactive Entertainment Today —
... that the company had not been able to control the ads that its games were serving to players because they're instead managed by the offer companies with which it works."We recognize it is our responsibility to ensure that offers which generate a bad user experience are not shown with any of our games," he said. "Therefore, we are removing all CPA offers across Zynga games until we can control their inclusion and presentation ourselves." TechCrunch reports that Zynga makes a third of its revenues from commercial offers such as CPA advertising.
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myspace.com 22 days ago — Home Browse People Find Friends Local Music Video Games More▼ Log In Sign Up More on MySpace Apps Gallery Events Forums Groups Local MySpaceID Sites Schools Top Blogs IM Mobile Comedy Karaoke MySpace a place for ...
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kokeytechnology.com 10/26/2009 — Today, MySpace officially launched the Alpha version of MySpace Profile 2.0. This is timely with our post yesterday on MySpace Music – something we recommend you explore when logging in to MySpace (if you have an account already). We love how Tom Anderson (President of MySpace) puts the ...
MySpace Press Room on MySpace Music
myspace.com 10/22/2009 — Home Browse People Find Friends Local Music Video Games More▼ Log In Sign Up More on MySpace Apps Gallery Events Forums Groups Local MySpaceID Sites Schools Top Blogs IM Mobile Comedy Karaoke MySpace a place for ...
Trojan pokes Facebook for zombie commands —
The Register 23 days ago
Anti-social networking Crimeware distributors have begun using Facebook as a command and control channel for a Trojan that turns compromised Windows PCs into zombie drones.… Case Study: WhatsUp keeps Legoland turnstyles ringing
Newfangled cookie attack steals/poisons website creds —
The Register 23 days ago
Google, Facebook risk A security researcher has discovered a weakness in a core browser protocol that compromises the security of Google, Facebook, and other websites by allowing an attacker to tamper with the cookies they set.… What is your ...
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