techcrunch.com - 1/28/2009
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17.1% of all clickthroughs on web advertising are the result of click fraud - the act of clicking on a web ad to artificially increase its click-through rate - according to the latest report from Click Forensics , a company that specializes in monitoring and preventing internet crime. The ...
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Readings 01/28/09
Paul Kedrosky's Infectious Greed —
... (Cassandra) House Panel Approves Cram Downs (Calculated Risk) A Stimulus With Merit, but Some Misses, Too (NYT) PermaBear Wisdom (Falkenblog) Global Search for Growth Will Turn to U.S. (WSJ) FDIC may run "bad bank" (Bloomberg) German business confidence unexpectedly increases in January (Shanghai Daily) Report: Click Fraud At Record High (TechCrunch) Why dealing with the huge debt overhang is so hard (FT) ...
Click Fraud Reaches Record High
Andy Beal's Marketing Pilgrim —
... TechCrunch points out that over 30% of click fraud is via automated bots—another all-time high. This is a 14% increase over last quarter. I’m surprised the search engines aren’t doing a better job at keeping the bots down. This clearly continues to be a problem and needs to be addressed. I think the search engines need to release a state of the industry report on how they plan to cut these rates now ASAP. ...
Related Content
Click Fraud Index
clickforensics.com 10/23/2008 — CFI Small Chart Small chart Heat Map Now in its third year, the Click Fraud Index monitors and reports on data gathered from the Click Fraud Network, which more than 4,500 online advertisers and agencies have joined. The Click Fraud Network provides ...
IDsafety.net: 2009 ID FRAUD REPORT
idsafety.net 2/11/2009 — The purpose of the ID Fraud Report is to help readers understand the causes and incidence rates of identity fraud and the success rates of methods used for its prevention, detection and resolution. The report is independently produced by Javelin ...
Fraud Management, SAS Fraud Framework
sas.com 3/25/2009 — Gain a true enterprise view of fraud by aggregating alerts from multiple systems into a single environment. Fully leverage external data sources , such as fraud consortium databases. Improve investigator efficiency with unique network visualization, ...
Click Fraud Rate Drops 20%, But Gets More Sophisticated
marketingpilgrim.com 4/23/2009 — When your business relies on an increasing trend in click fraud, what do you do when the bottom drops out of the numbers?
That’s the predicament facing Click Forensics as its fourth year of providing its Click Fraud Index shows a dramatic ...
Google’s Detailed Response to FeedBurner Criticism
mashable.com 1/26/2009 — The Google-owned RSS feed-management service FeedBurner has received criticism from bloggers in recent months.
These issues were widely reported on blogs including Google Operating System , TechCrunch , VentureBeat , Crenk , The Inquisitr , ...
Google AdSense Program Policies - AdSense Help
google.com 2/20/2009 — May not encourage users to click the Google ads by using phrases such as "click the ads," "support us," "visit these links," or other similar language May not direct user attention to the ads via arrows or other graphical gimmicks May not place ...
Slashdot IT Story | New Click-Fraud Attack Is Stealthiest Yet
it.slashdot.org 7/1/2009 — An anonymous reader sends news from The Washington Post's Security Fix blog of a new Trojan horse program that takes click fraud to the next level . The Trojan, dubbed FFsearcher by SecureWorks, was among the pieces of malware installed by sites ...
Latest Click Fraud Report Lands on My Desk With a FUD
marketingpilgrim.com 7/28/2009 — It’s kind of hard for me to report on Click Forensics without being biased–I’ve long maintained that click fraud will simply be one of many "costs" associated with paid search and is therefore a non-issue. So, you should ...
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