news.cnet.com - 1/23/2009
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The fact that the Los Angeles Raiders humiliated the Washington Redskins in a 38-to-9 victory is a mere afterthought. Super Bowl XVIII's lasting legacy has been a single advertisement sandwiched somewhere in the third quarter: Apple Computer's iconic "1984" commercial .
It began, in a clear ...
digitaldaily.allthingsd.com - 1/23/2009
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digitaldaily.allthingsd.com —
We like competition, as long as they don’t
rip off our IP, and if they do, we’re...
going to go after anybody that does … We will not stand for having our IP ripped off and we’ll use whatever weapons we have at our disposal [to ...
(more)
Palm to Apple: Bring It
macworld.com - 1/23/2009
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macworld.com —
by Adam C. Engst , Macworld.com Editor’s Note:
The Mac is certainly a landmark product, one of...
the many to make its way out of Cupertino in the last quarter-century. But not everything Apple touches turns to gold. We asked TidBits editor Adam C. ...
(more)
The six worst Apple products of all time | Editors' ...
i.gizmodo.com - 1/23/2009
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i.gizmodo.com —
Today marks the 25th anniversary of the perhaps
biggest advertisement in history. One that generated millions in...
free coverage and still does today: 1984—presenting the Apple Macintosh—is still a gem that leaves most people speechless. The ...
(more)
1984 Macintosh Ad Still Rocks Our Socks 25 Years Later ...
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Internet Applauds 25 Years of Apple Macintosh
Today @ PC World —
... . From heartfelt tributes about the first time they touched the IIe to fond remembrances of Apple's less-than-prosperous ideas, stories are flowing about one of the most inspirational and influential companies ever. apple, macintosh, anniversary CNET fondly revisits Apple's famous 1984 -tinged Super Bowl commercial and Apple's other advertising campaigns, which have all set the company apart from its competition and detractors as an innovator daring to think different (and inspired both competitors and ...
Remembering the '1984' Super Bowl Mac ad
ZDNet News - News Page One —
... worthy product, Ian Schafer said. "I think that people are willing to look past that," he said of the occasional Apple-Big Brother parallels. "At the end of the day, keep making a great product, keep delivering on your promise, and I will continue to be a loyal consumer. That's the value exchange that happens between a brand and a consumer...(They've) built up enough equity in the consumer's emotional bank account, which Apple can afford to make withdrawals from every so often." This article by Carolyn McCarthy was originally published on CNET News.com.
25 years later, the revolutionary Mac still makes waves
Yahoo! Tech Advisors —
... team, which famously went into isolation on the Apple campus, running up a pirate flag (literally) and working long, nightmarish hours on a more elegant, friendlier, and cheaper version of the Lisa. Jobs was the head pirate—by turns cheerleader, slave driver, fearless leader and ruthless dictator. (I bet that was fun.) Of course, Jobs is nothing if not a master showman, and he proved it with the now-iconic, Ridley Scott-directed "1984" Super Bowl ad (check out Caroline McCarthy's thorough CNET feature on the spot ), broadcast once (and once only) on January 22, 1984. Two days ...
Hulu Hoping for a Splash in SuperBowl Ads
Technology - Channel Feed —
... that never surfaced. But at least we know this one actually exists, and to boot, it sounds like Hulu is really hoping to make a splash along the lines of Apple’s landmark “1984″ ad that aired 25 years ago. ...
The Mac at 25: Apple TV commercials
Macworld —
... the Mac was established as an upstart, an alternative, a way of standing out from the crowd. And because of that ad, people still think of Apple, which tallied $10 billion in sales in its last quarter and is sitting on $28 billion in cash, as sticking it to The Man when, in truth, Apple is who The Man calls when he needs a fourth for bridge. So let’s just gaze in wide wonder at the ad that started it all: Since we’re just a few days away from the Super Bowl, the Web is chock full of articles ...
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Apple Files Patent on Method for Automatic Volume Control —
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Apple is always looking to innovate more for its products with new methods to make them better and easier to use. A new patent filing from the company outlines a method that will automatically adjust the volume of Mac computers and the iPhone ...
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