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Red Bull to be first company to charge into Home
ps3fanboy.com - 12/3/2008
Red Bull to be first company to charge into Home
—
The first third-party partner for Home , Sony's upcoming social networking platform, has been revealed. Revolution is reporting that Red Bull will have its own Home space, dedicated to the real-life Red Bull Air Race. The space will include "an aeroplane racing game based on Red Bull's real ...
Red Bull becomes first brand on PlayStation Home
brandrepublic.com - 12/3/2008
Red Bull becomes first brand on PlayStation Home
— brandrepublic.com — LONDON - Red Bull has become the first brand to build a presence in PlayStation Home, Sony's... much anticipated virtual world, Revolution can reveal. (more) Red Bull becomes first brand on PlayStation Home

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Joystiq:  Red Bull charges into PS Home as first major sponsor

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Red Bull charges into PS Home as first major sponsor
Joystiq — ... remain scant, though UK site Brand Republic notes that the energy drink company will have its own caffeinated island space in Home featuring "an aeroplane racing game based on Red Bull's real world Red Bull Air Race series." As Home does anything but race to release, we can't help but wonder if someday we'll take in Sony's advertisement-laden virtual landscape from the air, rather than while wandering aimlessly on the ground. [Via PS3 Fanboy] Red Bull charges into PS Home as first major sponsor originally appeared on Joystiq on ...

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