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brandrepublic.com - 12/3/2008

Red Bull becomes first brand on PlayStation Home

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LONDON - Red Bull has become the first brand to build a presence in PlayStation Home, Sony's much anticipated virtual world, Revolution can reveal.

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youtube.com - 11/26/2008

(RED)WIRE (video)

— youtube.com — We are very excited to introduce a brand new offering from (RED), a digital music magazine called... (RED)WIRE. When you sign up you'll receive exclusive music ... (more) (RED)WIRE (video)

Comments vote downundo vote up (Obsolete Feed) found this 11/26/2008found this

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ps3fanboy.com - 12/3/2008

Red Bull to be first company to charge into Home

— ps3fanboy.com — The first third-party partner for Home , Sony's upcoming social networking platform, has been revealed. Revolution is... reporting that Red Bull will have its own Home space, dedicated to the real-life Red Bull Air Race. The space will include "an ... (more) Red Bull to be first company to charge into Home

Gaming

Comments vote downundo vote up Joystiq found this 12/3/2008found this

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Red Bull to be first company to charge into Home
Joystiq [PlayStation] — ... The first third-party partner for Home, Sony's upcoming social networking platform, has been revealed. Revolution is reporting that Red Bull will have its own Home space, dedicated to the real-life Red Bull Air Race. The space will include "an ...

Report: Red Bull First on PS Home
Edge Online - Interactive Entertainment Today — Energy Drink company Red Bull is the first to bring its brand to the upcoming PlayStation Home virtual world, BrandRepublic reported from London this week. The Red Bull world consists of a virtual tropical island where users can play an airplane racing game based on the company's real-life Red Bull Air Race. Red Bull U.K. brand marketing manager John Beasley stated, "The game gave us the first opportunity to recreate in the gaming world what we try to do in the real world, which is to facilitate interaction, to give people stories, memories, experiences and a really good ...

Red Bull charges into PS Home as first major sponsor
Joystiq — ... Puzzling through Sony's reasons for throwing money at PlayStation Home is not a task for weak of heart, but for long, sleepless hours spent burning the midnight oil. Thankfully we now have Red Bull, the online service's first major third-party partner, ...