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Q&A: YouTube's CMO Goes 'Live'
Q&A: YouTube's CMO Goes 'Live'
-By Kenneth Hein, Brandweek On Saturday YouTube will stream its first live event. YouTube Live will be held in San Francisco at 5 p.m. The event is meant to reflect the scale and diversity of content on YouTube. Internet born stars like Soulja Boy and Esmee Denters will be performing as will ...
YouTube - Broadcast Yourself.
m.youtube.com — YouTube logo Information: YouTube Mobile is a data intensive application. We highly recommend that you upgrade to an unlimited data plan with your mobile service provider to avoid additional charges. Continue 2008 Google Help | Terms and Privacy ... (more) YouTube - Broadcast Yourself.
YouTube Live: Unofficial numbers a clear testimony to live streaming
YouTube Live: Unofficial numbers a clear testimony to live streaming
mogulus.com — As a follow-up to our previous post Who Powered YouTube Live?, we are glad to publish the unofficial peak concurrent viewers for the event. Akamai publishes concurrent live stream metrics for their full network on this page; we monitored it and took ... (more) YouTube Live: Unofficial numbers a clear testimony to ...
YouTube’s Big Live Debut: Pretty Small
mediamemo.allthingsd.com — Did you watch YouTube Live last night? Odds are you didn't. The video site's first attempt at a live-streamed event drew a peak audience of 700,000 people. That's a lot for a Web event. But if it was a TV show, it would have been canceled. (more) YouTube’s Big Live Debut: Pretty Small
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YouTube: We’ll Do It Live! Tomorrow, 5 PM
TechCrunch — ... YouTube’s Chris Di Cesare says that the event may be the first of a series of annual live-streamed get-togethers celebrating the year in viral videos. We’ll have another post tomorrow with some of the highlights. ...

YouTube Live: Why?
Mashable! — ... 4. Money? - Money is a good reason for any commercial entity to do anything. Where’s the money in YouTube Live? Alas, nowhere to be seen. Are the sponsors - Lionsgate, Guitar Hero, Flip and Virgin America - paying big bucks for the opportunity? A recent AdWeek interview with YouTube’s CMO suggests not. How about converting traffic into an instant revenue driver as we sink lower into this economic downturn? That too seems improbable: YouTube has yet to prove it can convert pageviews to profits. ...

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