Leave a Comment

Consumer Groups Hound FTC to Rein in Google, Mobile Web Ad Practices
Google Watch — ... In an amendment of a 2006 complaint arguing that online ad practices infringe on Internet users' privacy, the new complaint claims mobile marketers are engaging in behavioral targeting, location-based targeting, user tracking and mobile analytics, audience segmentation and data mining to build profiles of 267 million mobile communications users in the U.S. to better target ...

Your phone is watching you [jkOnTheRun]
GigaOM Network — ... Stacey at GigaOM has pointed out that the next privacy battlefield is going to be the mobile phone. She rightly indicates that marketing firms are already jockeying to mine the information that is gleaned from all of us who surf the web regularly on our mobile phones. This becomes particularly concerning when you realize that the carriers have all of this information about our web habits that can be sold to the highest bidder. ...

Qualcomm’s Xiam Tells You Where It’s At [GigaOM]
GigaOM Network — ... The service seems like a handy way to squeeze the infinite content of the web onto the tiny real estate of the mobile screen fast enough for impatient mobile users. It would be an obvious benefit for people who travel, but it also poses some privacy problems. It’s more akin to firms that look at recommendations to offer ads such as Phorm or NebuAd, than a location service like Where. Colm Healy, VP and general manager of Xiam, says he thinks the service could help deliver better-targeted ads, which is important on mobile phones since ...