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Microsoft takes control of Kumo.com domain – watch out for the Live Search rebrand
LiveSide - Windows Live news and interviews —
... A few months ago Mary Jo Foley got a tip about some new brand names that were being considered for Live Search. One of these, Kumo, ...
Microsoft To Rebrand Search. Will It Be Kumo?
TechCrunch —
... Microsoft will relaunch Windows Live Search under a new brand sometime early next year, says a source within the company. What we don’t know is what that new brand will be, although a few names have been thrown around. According to our source, a “final” decision has been made, but very few people inside of Microsoft are aware of it, and it could change. ...
Is Microsoft's Live Search name dead?
The Microsoft Blog —
... that Microsoft has taken control of the Kumo.com domain, which had previously been rumored to be a candidate. Liveside.net has also said that Live ...
Is Microsoft Rebranding Live Search into Kumo?
Search Engine Journal —
... is reporting that Microsoft has just taken control of the domain name Kumo.com and the site is pointing to an internal Microsoft test site which can be accessed only by Microsoft employees. The name Kumo which literally translates to “cloud” or “spider” was among the names which came out on a post by Mary Jo Foley about Microsoft’s plan of rebranding Live Search. ...
Microsoft Search: New Name, Still Lame [GigaOM]
GigaOM Network —
... that company has just taken control of Kumo.com, which means either cloud or spider in Japanese. This is likely the first step in the rumored rebranding of Microsoft’s search efforts. It is taking a bit of self-control on my part to not be mean-spirited about this rumored effort. If true, it would be yet another sign of Microsoft’s bumbling efforts when it comes to search. ...
Microsoft to re-brand Live Search as 'Kumo'?
Tech Digest —
... domain has just passed to Microsoft, and the word was one of several (also including 'Bing' and 'Hook') that Microsoft was considering a few weeks back for a rebrand. Microsoft needs to do something to reinvigorate its search offering, but I really can't see someone picking to use "Kumo" over "Windows Live Search" simply because the former has a (questionably) better name. ...
Microsoft Live Search to Be Rebranded?
WebProNews Feed —
... That's It? Rumors have been flying around about a possible rebranding of Microsoft's search engine from Live Search to a few other names that Mary Jo Foley at ZDNet reported on . Names being tossed around include: Bing, Hook, and Kumo (which means "cloud" or "spider" in Japanese). Foley went after the public opinion on which one would be best and the results so far are as follows: ...
What could Microsoft want with a domain that means 'cloud?'
Betanews —
... -- a word that dictionaries say could either mean "spider" or "cloud" in Japanese. This morning, a tracert on the domain name revealed that the route broaches the realm of Microsoft at about hop #18 -- MICROSOFT-C.car1.Seattle1.Level3.net -- before entering the msn.net domain for three hops, and thereafter disappearing into a foggy, cloudy abyss. Web page requests to kumo.com are met with an "Access Denied" message. "Kumo" became the topic of speculation last August, when our friend and colleague Mary Jo Foley reported that Kumo was one of three test names that ...
Microsoft puts more muscle behind its potential ‘Kumo’ search brand
Bink.nu —
... regarding Microsoft doing some kind of search deal with Yahoo, it’s worth noting the Redmondians are still pushing ahead with their plan to rebrand Live Search as “Kumo.” Kumo is one of a handful of potential new search brands Microsoft has been investigating as a replacement for Live Search, according to my sources. (Others under consideration, as of this summer, included “Bing” and “Hook.”) But recently, Microsoft ...
Kumo gets a trademark
LiveSide - Windows Live news and interviews —
... Mary Jo Foley first uncovered the Kumo name last summer, one of what she reported was a number of new branding names for Live Search services. Now it’s looking more and more like Kumo is emerging the winner. Even if Microsoft were to make some kind of a search deal with Yahoo!, without acquiring the whole company it wouldn’t be able to use the Yahoo! name, so moving ahead with a rebrand, possibly timed to coincide with a marketing push for Windows 7 and Windows Live later this year, might well be in the works. ...
Microsoft Confirms Live Search Overhaul, But Will It Be Enough?
paidContent —
... There have rumors about a possible rebranding of Live Search since mid-2008, when ZDNet's Mary Jo Foley broke the news that Microsoft ( ...
NAQ: What is Kumo, and will I want to use it?
Technology: Technology blog | guardian.co.uk —
... Rumours that the world's most powerful software was planning to refresh its search engine by dubbing it Kumo have been doing the rounds for months, but a report from CNet has ...
No kudos yet for Microsoft's Kumo
Betanews —
... users to give up their Google habit en masse and switch to Microsoft. Given the Redmond vendor's 'doddering old uncle' reputation in Internet-based services, that's unlikely to happen unless we see some sparkling innovation from Microsoft's R labs, and soon. History, unfortunately, works against Microsoft here, as nothing short of a complete organizational reinvention will give it the agility it needs to go toe-to-toe with Internet-heritage plays like Google." Last August, when ZDNet friend and colleague Mary Jo Foley broke the news that Microsoft had registered a few ...
The curious case of Kumo: more than just a “test name”?
LiveSide - Windows Live news and interviews —
... We first heard the term last summer. Mary Jo Foley posted on some possible new names for Live Search, including Kumo, which has led us on quite a little goose chase over the past months, one that doesn’t appear to be quite over yet. ...
Microsoft could rename Live Search as Bing
ithinkdifferent —
... While it’s official that Kumo is a name for the internal testing version of new search features by Microsoft, there hasn’t been any official news on Bing so far. Mary Jo Foley had received a tip a year ago from Microsoft that Hook, Bing and Kumo were being considered as new names for Live Search. Although, the ownership for the domains was made public on the 4th of March. As expected, there is no official comment on Bing at the moment by Microsoft. What do you think? Would Bing improve the usage or image of Microsoft’s search engine? ...
Kumo, Bing, or ???: Are secrets extinct?
LiveSide - Windows Live news and interviews —
... In the next few weeks, we’re going to be hearing a lot about Microsoft’s new brand for search. We pretty much know it won’t be called “Live Search” anymore, and we’re hearing again and again that it won’t be called Kumo, either. It doesn’t take much digging to find some strong hints that “Bing”, one of Mary Jo Foley’s original triad of possible new names (along with Kumo and Hook) might be the name of choice in Redmond. ...
Setting the (search) stage this week: New name, new version, new partnership?
LiveSide - Windows Live news and interviews —
... the timing of the keynote, we’ve speculated that Kumo may be available for the first time in its entirety at that time. Of course speculation has been rampant about what the new name for Live Search will be. As early as last May, then Platform and Services Division President Kevin Johnson (who has left the company after it failed to acquire Yahoo! in a highly publicized attempt last year), approached the idea of a rebranding effort. Mary Jo Foley, of course, came up with the goods early on, calling out Bing, or Hook, or Kumo as possible new ...
Is the new Microsoft Search ready to rumble?
Technology: Technology blog | guardian.co.uk —
... If it does happen today, it will have been a long time coming. The story has been bubbling under since at least August, when Mary-Jo Foley said that: ...
Microsoft: Bing` it On!
eWeek - RSS Feeds —
... the company's enhanced search engine aimed at helping users make better decisions. In fact, Microsoft is calling Bing a "Decision Engine," that is "designed to empower people to gain insight and knowledge from the Web, moving more quickly to important decisions." And I have to say that's an impressive goal. But right off the thing that hits me is the name. I first heard of "Bing" as a possible name for the evolution of Microsoft's Live Search in a blog post by the ever industrious Mary Jo Foley , aka MJF, last August. In that post, which took a poll that included three ...
