New book explains how Sony inadvertently helped make Xbox 360
Joystiq [PlayStation] —
... There's one company that's getting rich out of every video game system you buy. IBM chips are at the heart of all three home consoles, from Wii to PS3. While PS3's unique Cell processor is well-known for its supercomputing power, a new book from one of Cell's designers explains how R&D spent on PS3's advanced chip was used in making the Xenon processor for Microsoft's Xbox 360. " ...
Book covers creation of PS3's Cell processor, how Microsoft cribbed it for Xbox
Joystiq —
... Written by two designers of the Cell processor, The Race for a New Game Machine, is a new book covering the creation of Sony's ambitious PlayStation 3 chip, and how Microsoft got a hold of its architecture for the Xbox 360. The Wall Street Journal, ...
Wall Street Journal: Playing The Fool [Wall Street Journal]
Kotaku —
... tested a few floors above the Cell design teams. Mr. Shippy says that he felt "contaminated" as he sat down with the Microsoft engineers, helping them to sketch out their architectural requirements with lessons learned from his earlier work on Playstation. It seems like the will be an interesting read to say the least. I generally avoid stories involving technical mumbojumbo, but I think I'll be picking this up. The book is scheduled to come out tomorrow, according to Amazon . Playing the Fool (Wall Street Jornal)
Sony Basically Designed the Xbox 360 Processor For Microsoft, Says New Book [Books]
Gizmodo —
... ride. The WSJ pulls out facts like IBM employees trying to hide their work from people from companies in cubicles next to them, helping one team out (the Microsoft team) with their design process based on knowledge they had already gained from the Sony side, and most importantly, Microsoft got the chip from manufacturing BEFORE Sony did because they ordered "backup manufacturing capacity from a third party." We're sure there's even more gruesome details in the book. [WSJ via PS3 Fanboy]
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How Sony helped Microsoft produce the Xbox 360
Technology: Technology blog | guardian.co.uk —
... Sony's expensive Cell chip development with IBM helped Microsoft when Microsoft went to IBM for its Xbox 360 chip, according to a piece in The Wall Street Journal: How Sony inadvertently helped a competitor and lost position in the videogame market. It's based on a book published today: ...
Book details how Sony paid for Xbox 360 dev, let Microsoft borrow its car, acted like a doormat
Engadget —
This year we've seen the PS3's Cell processor pitch in and help break the petaflop barrier, exploit a major security hole in SSL encryption and enable adolescent hijinks on PlayStation Home. Obviously, this is one serious piece of kit. According to The Race For A New Game Machine, written by two of the folks responsible for designing the thing, the Cell (a partnership between Toshiba, Sony and IBM) was the product of a deal that opened the door to IBM selling key parts of the chip to Microsoft before they had even finished building it -- even ...
New book details chip drama between 360 and PS3
CrunchGear —
... then this new book is probably right up your alley. It’s about the unique situation IBM was in when working with both Sony and Microsoft and helping design rival hardware. Sounds juicy! ...
Sony inadvertently helped fund Xbox 360 development
Obsessable News Feed —
... A new book detailing the history of the processor development that led to the CPUs running both the Xbox 360 and PlayStation 3 has raised allegations that the hundreds of millions of dollars Sony funneled into chip research actually ended up helping its rival Microsoft. Sony initially approached IBM for help designing the Cell processor that it hoped would give ...
More Humiliation For Sony: PS3 R&D Funds Helped Build The Xbox (SNE)
Silicon Alley Insider —
... WSJ: Sony, Toshiba and IBM committed themselves to spending $400 million over five years to design the Cell, not counting the millions of dollars it would take to build two production facilities for making the chip itself. IBM provided the bulk of the manpower, with the design team headquartered at its Austin, Texas, offices. Sony and Toshiba sent teams of engineers to Austin to live and work with their partners in an effort to have the Cell ready for the Playstation 3's target launch, Christmas 2005. ...
News Bits: Whoops! Sony Aids Xbox 360 Development
Contentinople: —
... (NYSE: IBM) to design the cell processor for its Playstation 3 gaming console without a noncompete clause. IBM engineers involved, David Shippy and Mickie Phipps, revealed this in their new book The Race for a New Game Machine . After taking on Microsoft as a an additional client, Sony's R money "was spent creating a component for Microsoft to use against it," The Wall Street Journal says. Furthermore, Microsoft actually received the chip before Sony did. Awkward! But there's plenty of humiliation to go around. As alluded to ...
Why Xbox, PS3 Fell Behind Wii
Forbes.com: Technology News —
... ) Wii, in large part because of the Wii's low price and focus on family-friendly games. As Microsoft and Sony tried to transform their gaming consoles into set-top supercomputers able to juggle any kind of home entertainment, tiny Nintendo snuck by to grab the console crown from Sony's Playstation 2. So what went wrong? An insider-y new book, The Race for the New Game Machine , due out later this year, and reviewed by the Wall Street Journal , sheds some light on what happened. The account, written by a pair of IBM (nyse: ...
“The Race for a New Game Machine” book chronicles the Sony-Microsoft-IBM love triangle
VentureBeat —
... ). These co-authors have left IBM and so are somewhat free to speak their minds about what happened on one of the most interesting chip design competitions of the modern age. The Wall Street Journal wrote a sensational article that made fun of Sony for playing the fool and financing the development of Microsoft’s game processor. I took my time with this one, because I wanted to use my interview with Shippy and my own research to put together a more complete sense of what happened as IBM designed chips for both Sony and Microsoft using some of the same core engineers, who, ...


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