Submit a Story!
Playing the Fool
Playing the Fool
JONATHAN V. LAST Like dynasties rising and falling, videogame systems enjoy periods of ascendancy and popular support, only to be thrust aside by a new and conquering power. First came Magnavox Odyssey (in the 1970s), then Atari consoles, then Nintendo, which dominated the market for the better ...
Sony on brink of upheaval as analysts back British chief
business.timesonline.co.uk — Sony, the embattled Japanese electronics group, is on the brink of a corporate upheaval that could see... job cuts and sweeping changes to management and manufacturing processes. Company sources have told The Times that operations across the group are ... (more) Sony on brink of upheaval as analysts back British chief
Sony’s Netbook “fits in a pocket”, Might Not Fit Netbook Category [jkOnTheRun]
Sony’s Netbook “fits in a pocket”, Might Not Fit Netbook Category [jkOnTheRun]
jkontherun.com — Actually, Sony has this “P-series” VAIO on their notebook section in the SonyStyle store, so maybe netbook... isn’t the right term. Just ask Psion , if you don’t believe me. Eagle-eye reader Jose was browsing Sony’s ... (more) Sony’s Netbook “fits in a pocket”, Might Not Fit Netbook ...
Job Cuts Comments
allianceibm.org — Join The Alliance! ( credit card sign-up form ) Join The Alliance! ( check or money order... form & donations ) To readers of the Alliance comment sections: Many of you read and participate in the comment sections and find them a valuable resource for ... (more) Job Cuts Comments
Comments
Blog Reactions

New book explains how Sony inadvertently helped make Xbox 360
Joystiq [PlayStation] — ... There's one company that's getting rich out of every video game system you buy. IBM chips are at the heart of all three home consoles, from Wii to PS3. While PS3's unique Cell processor is well-known for its supercomputing power, a new book from one of Cell's designers explains how R&D spent on PS3's advanced chip was used in making the Xenon processor for Microsoft's Xbox 360. " ...

Book covers creation of PS3's Cell processor, how Microsoft cribbed it for Xbox
Joystiq — ... Written by two designers of the Cell processor, The Race for a New Game Machine, is a new book covering the creation of Sony's ambitious PlayStation 3 chip, and how Microsoft got a hold of its architecture for the Xbox 360. The Wall Street Journal, ...

Wall Street Journal: Playing The Fool [Wall Street Journal]
Kotaku — ... tested a few floors above the Cell design teams. Mr. Shippy says that he felt "contaminated" as he sat down with the Microsoft engineers, helping them to sketch out their architectural requirements with lessons learned from his earlier work on Playstation. It seems like the will be an interesting read to say the least. I generally avoid stories involving technical mumbojumbo, but I think I'll be picking this up. The book is scheduled to come out tomorrow, according to Amazon . Playing the Fool (Wall Street Jornal)

Sony Basically Designed the Xbox 360 Processor For Microsoft, Says New Book [Books]
Gizmodo — ... ride. The WSJ pulls out facts like IBM employees trying to hide their work from people from companies in cubicles next to them, helping one team out (the Microsoft team) with their design process based on knowledge they had already gained from the Sony side, and most importantly, Microsoft got the chip from manufacturing BEFORE Sony did because they ordered "backup manufacturing capacity from a third party." We're sure there's even more gruesome details in the book. [WSJ via PS3 Fanboy] ...

How Sony helped Microsoft produce the Xbox 360
Technology: Technology blog | guardian.co.uk — ... Sony's expensive Cell chip development with IBM helped Microsoft when Microsoft went to IBM for its Xbox 360 chip, according to a piece in The Wall Street Journal: How Sony inadvertently helped a competitor and lost position in the videogame market. It's based on a book published today: ...

Book details how Sony paid for Xbox 360 dev, let Microsoft borrow its car, acted like a doormat
Engadget — This year we've seen the PS3's Cell processor pitch in and help break the petaflop barrier, exploit a major security hole in SSL encryption and enable adolescent hijinks on PlayStation Home. Obviously, this is one serious piece of kit. According to The Race For A New Game Machine, written by two of the folks responsible for designing the thing, the Cell (a partnership between Toshiba, Sony and IBM) was the product of a deal that opened the door to IBM selling key parts of the chip to Microsoft before they had even finished building it -- even ...

New book details chip drama between 360 and PS3
CrunchGear — ... then this new book is probably right up your alley. It’s about the unique situation IBM was in when working with both Sony and Microsoft and helping design rival hardware. Sounds juicy! ...

Sony inadvertently helped fund Xbox 360 development
Obsessable News Feed — ... A new book detailing the history of the processor development that led to the CPUs running both the Xbox 360 and PlayStation 3 has raised allegations that the hundreds of millions of dollars Sony funneled into chip research actually ended up helping its rival Microsoft. Sony initially approached IBM for help designing the Cell processor that it hoped would give ...

More Humiliation For Sony: PS3 R&D Funds Helped Build The Xbox (SNE)
Silicon Alley Insider — ... WSJ: Sony, Toshiba and IBM committed themselves to spending $400 million over five years to design the Cell, not counting the millions of dollars it would take to build two production facilities for making the chip itself. IBM provided the bulk of the manpower, with the design team headquartered at its Austin, Texas, offices. Sony and Toshiba sent teams of engineers to Austin to live and work with their partners in an effort to have the Cell ready for the Playstation 3's target launch, Christmas 2005. ...

News Bits: Whoops! Sony Aids Xbox 360 Development
Contentinople: — ... (NYSE: IBM) to design the cell processor for its Playstation 3 gaming console without a noncompete clause. IBM engineers involved, David Shippy and Mickie Phipps, revealed this in their new book The Race for a New Game Machine . After taking on Microsoft as a an additional client, Sony's R money "was spent creating a component for Microsoft to use against it," The Wall Street Journal says. Furthermore, Microsoft actually received the chip before Sony did. Awkward! But there's plenty of humiliation to go around. As alluded to ...

Why Xbox, PS3 Fell Behind Wii
Forbes.com: Technology News — ... ) Wii, in large part because of the Wii's low price and focus on family-friendly games. As Microsoft and Sony tried to transform their gaming consoles into set-top supercomputers able to juggle any kind of home entertainment, tiny Nintendo snuck by to grab the console crown from Sony's Playstation 2. So what went wrong? An insider-y new book, The Race for the New Game Machine , due out later this year, and reviewed by the Wall Street Journal , sheds some light on what happened. The account, written by a pair of IBM (nyse: ...

“The Race for a New Game Machine” book chronicles the Sony-Microsoft-IBM love triangle
VentureBeat — ... ). These co-authors have left IBM and so are somewhat free to speak their minds about what happened on one of the most interesting chip design competitions of the modern age. The Wall Street Journal wrote a sensational article that made fun of Sony for playing the fool and financing the development of Microsoft’s game processor.  I took my time with this one, because I wanted to use my interview with Shippy and my own research to put together a more complete sense of what happened as IBM designed chips for both Sony and Microsoft using some of the same core engineers, who, ...

Related Content
P Series
sony.com 1/7/2009 — Computer Interface: The computer industry lacks standards, and therefore, there are a multitude of varying software packages and add-on hardware options. This personal computer is not manufactured to operate any specific software, and Sony does not ...
P Series
sonystyle.com 1/8/2009 — Computer Interface: The computer industry lacks standards, and therefore, there are a multitude of varying software packages and add-on hardware options. This personal computer is not manufactured to operate any specific software, and Sony does not ...
Just Another Mobile Phone Blog: Sony refuses to allow Sony Ericsson the use of its PlayStation brand
justamp.blogspot.com 1/16/2009 — was planning a PSP phone but has been refused the brand Sony is understood to have refused to allow Sony Ericsson the use of its PlayStation brand, after the handset manufacturer presented a pitch to the board late last year. Sony Ericsson was ...
Sony to launch Home virtual world for PlayStation 3 on Dec. 11
venturebeat.com 12/18/2008 — Sony will launch its much-anticipated virtual world, Home, for the PlayStation 3 on Dec. 11. The service will still be in beta testing but it will now be freely available to all 16 million-plus PS 3 users. The Home experience, which resembles ...
Sony may post $1.1 billion operating loss
reuters.com 1/13/2009 — TOKYO (Reuters) - Japan's Sony Corp will likely suffer an annual operating loss of about $1.1 billion, its first such loss in 14 years, due to sluggish sales and a stronger yen, a person with knowledge of the matter said. Shares of Sony tumbled 9 ...
Sony Electronics News and Information
news.sel.sony.com 1/8/2009 — LAS VEGAS (CES BOOTH #14200), Jan. 7, 2009 – As a leader in the high-definition camcorder category, Sony is introducing four hard disk drive Handycam ® camcorders with high-performance optics, large storage capacity and advanced technologies. The ...
Sony Electronics News and Information
news.sel.sony.com 12/15/2008 — PARK RIDGE , N.J. , Dec. 15, 2008 – Sony is bringing some of the top music and movie titles in entertainment history to consumers in an easy-to-use, portable electronic format. The company is introducing a new series of its MicroVault® Click USB flash ...
Sony Expects $3 Billion Loss
nytimes.com 1/22/2009 — Sony said it would post a record annual operating loss of nearly $3 billion because of the rapid deterioration of the economy, and it announced layoffs and factory closings. >
Sony's Complete New Line of 70+ Products Announced at CES [Sony]
i.gizmodo.com 1/12/2009 — Just how many new products does a company like Sony announce just at CES? Over 70 . That's 18 different models in camcorders alone , but if you enjoy punishing your brain, read on for the deluge. NEW PRODUCTS VAIO Notebook VAIO® P Series Lifestyle ...
Sony Electronics News and Information
news.sel.sony.com 1/8/2009 — LAS VEGAS (CES Booth #14200), Jan. 7, 2009 – Sony put the spotlight on its new 10-inch digital photo frame today at the Consumer Electronics Show. It is the company’s first to offer a super clear LCD and TruBlack technology, which minimizes the ...
Sony PS3 Costs Less To Make, But Still A Money LoserInformationWeek - All Stories And Blogs 12/30/2008
A teardown analysis by iSuppli found that the latest PS3 cost $448.73 to make, or 35% less than the $690.23 for the first-generation model.
Sony Teases P Series New Mobile a BitI4U News 12/30/2008
Back on Christmas day Sony's website accidentally published a placeholder page with a few specifications on a new P Series netbook. We expect to see the netbook officially announced at CES 2009. Right now, all we know is that the accidental page ...
Music tech predictions for 2009CNET News.com 12/31/2008
Yes, Virginia, there will be a Zune phone. Sort of. As well as a $99 iPhone. And a touch-screen Walkman MP3 player from Sony.
Cisco Comes To A Home Near YouInformationWeek - All Stories And Blogs 12/31/2008
Cisco Systems is going to launch a new product at the Consumer Electronics Show ("CES") in January intended to "take on" Apple, Sony, and other brands that sell technology products to regular folks.
200 Sony PS3s Harnessed To Crack Secure Site CertificationInformationWeek - All Stories And Blogs 12/31/2008
A research group has found a way to forge certain digital certificates and create fake versions of popular e-commerce and banking sites.