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Pioneer CEO Kawabata Looks Upscale - 11/17/2008

Engadget HD found this 11/18/2008 on twice.com

Believes This Brand Strategy Antidote To Tough Times By Steve Smith -- TWICE, 11/17/2008 LONG BEACH, CALIF. Despite the economic gloom, Masao Kawabata, chairman/CEO of Pioneer North America, believes his company's strategy of moving its brand and products upscale will work during these tough ...