We Now Interrupt Pandora Radio For This Brief Message, Every So Often [Pandora]
Gizmodo —
Everybody's favorite web- and iPhone-streaming internet radio service Pandora is now getting brief 15-second audio commercials sprinkled into its free playlists. The campaign, which started yesterday for a targeted segment of pandora listeners, brings a 15-second audio spot for the Fox show "Lie to Me" (yay!) after you stream 10 songs, and then again after an additional 20 songs are played. Users who are targeted for the ad should expext to hear 15 seconds of advertising every 2 hours. As much as I don't want to be coaxed into watching "Lie to Me" in ...
Pandora online radio gets audio ads
Obsessable News Feed —
15-second ads will play once every two hours or so, but that's enough to upset some choosy customers. Pandora is the world's most popular online radio station. It streams music catered to your tastes (thanks to a complicated algorithm) to your computer or your iPhone, and believe it or not, it's free. It survives thanks to a few ads on the webpage, but until now there were no audio ads interrupting the music. We're pretty sure that's one of the reasons it's so popular!
Unfortunately, the site has been struggling despite its vast army of users. Royalty fees for online radio are exorbitantly high, and ...
Pandora brings audio ads back to its radio
Webware.com —
... So far, the advertisements have been used sparingly. Pandora's Founder and Chief Strategy Officer, Tim Westergren, told PressDemocrat.com in an interview that the average user will only hear an ad once every two hours, but the company is experimenting to see what works. ...
Pandora adds brief, infrequent audio ads
Download Squad —
Filed under: Audio, Internet, Web
Web based music streaming service Pandora has begun streaming something in addition to music: ads. Now, you might not notice the ads at first. They're only about 15 seconds long, not every user will be hearing them right away, and Pandora CEO Tim Westergren says the ...


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